Modules 1 & 2:
The Business of Fashion + Fashion Trend Prediction
The Business of Fashion + Fashion Trend Prediction
These theories tell us trends can travel in 3 different directions: up, down, across.
What are Theories of Fashion?
The key leader who creates the vision for a fashion company.
What is a Creative Director?
The goal of this role is to deliver innovative and profitable products to the marketplace.
What is a fashion buyer?
This type of research method is designed and conducted on your own.
What is Primary Research?
A study used by entrepreneurs to identify strengths, weaknesses, opportunities and threats.
What is a SWOT Analysis?
WGSN, Pantone and Trendstop are examples of this type of service.
What is Trend Forecasting?
A visual and creative technique that helps organize ideas, concepts and information in a structured and visually appealing way.
What is a Mind Map?
Retailers use this calendar for dates to set merchandise on the floor and track weekly sales.
What is the 4-5-4 calendar?
Social, economic and psychological factors are key influences in this study of purchasing habits.
What is consumer behavior?
A place where designers show their new products to retail buyers for purchase.
What is a Trade Show?
Customers, retailers and garment manufacturers are key players in this aspect of the industry that oversees the flow of goods and services.
What is Supply Chain Management?
This industry's main goal at all levels is to satisfy consumer demand while generating a profit.
What is the Fashion Industry?
A product that is developed, produced and sold exclusively at a retailer.
What is a Private Label?
Term that refers to statistical characteristics such as age and gender to analyze populations.
What is a Demographic?
Attending press events, building contacts and reviewing trends are key responsibilities in this fashion career.
What is Fashion Journalism?
Haute Couture, Ready-to-Wear and Mass-Market are examples of these divisions in fashion production.
What are Categories of Manufacture?
The main contributing factor in the changes to the fashion industry over the last few decades.
What is Global Sourcing?
A term buyers use for trips to gain inspiration for design concepts for a new season.
What is Directional Shopping?
Being successful in this career means understanding your target market and the best methods to reach them.
What is Fashion Marketing?
A legal agreement where a manufacturer is given permission to produce, market and wholesale merchandise in the name of another brand.
What is a licensing agreement?
A 4-step cycle that includes forecasting design trends, launching forecasted products and consumers buying the products.
What is the Trend Cycle?
The main purpose of this business analysis tool is to guide in business planning.
What is PEST Analysis?
Nordstrom Rack is an example of this type of retailer.
What is Off-Price?
The main objective of this component of the marketing mix is to increase brand and product awareness.
What is Fashion Promotion?
This field involves selecting and organizing fashion shows, photography, films, accessories and cultural materials related to fashion.
What is Fashion Curation?