Don't Panic, It's Organic
This is the process of improving a website's ranking in search results.
What is Search Engine Optimization (SEO)?
This online advertising model charges the advertiser only when someone clicks on their ad.
What is Pay-Per-Click (PPC) Advertising?
This type of content informs, educates, and/or entertains an audience, often used in content marketing.
What are Blog Posts?
This metric measures the number of visitors to a website.
What is Website Traffic? Or Sessions/Users/Visits
These are words or phrases preceded by a # symbol used to categorize content on social media.
What are Hashtags?
This term refers to creating valuable content to attract and engage an audience.
What is Content Marketing?
These let you target specific demographics and interests to reach potential customers on platforms where they share content and updates with their connections.
What are Social Media Ads?
These deliver targeted content and promotions directly to a subscriber.
What is Email Newsletters / Email Marketing?
The percentage of website visitors who take a desired action.
What is Conversion Rate?
This involves monitoring social media conversations to understand what people are saying about your brand or industry.
What is Social Listening?
This strategy strategy involves interacting with followers and building a community online.
What is Social Media Engagement?
These remind website visitors about your business after they leave your site.
What are Retargeting Ads?
This kind of content is used to engage with followers or friends. Usually informative, engaging and attention-grabbing.
What are Social Media Posts?
This metric measures how well your content resonates with your audience on social media platforms.
What is Engagement Rate?
Responding to comments and messages to cultivate relationships with followers to build a brand presence on social media.
What is Community Management?
This is how a small brick-and-mortar store may improve its online visibility for local searches?
What is Local SEO?
This involves placing banner ads on other websites to reach a broader audience.
What is Display Advertising?
Data visualization that presents information in a visually appealing way.
What are Infographics?
This assess the effectiveness of a marketing campaign by comparing costs to benefits.
What is Return on Investment?
This strategy uses incentives like prizes to encourage audience participation and brand awareness.
What are Social Media Contests or Giveaways?
This is when you partner with relevant personalities to promote a brand to a targeted audience.
What is Influencer Marketing?
This uses engaging videos to capture attention and promote products or services online.
What are Video Ads?
This type of visual content is highly engaging and informative, used for various marketing purposes.
What are Videos?
This technique involves comparing two versions of something (e.g., ad copy, landing page design) to see which performs better.
What is A/B Testing?
Partnering with relevant social media personalities to promote a brand to a targeted audience.
What is Influencer Marketing?