Organic Growth
It is the practice of improving a website's ranking in search results.
What is Search Engine Optimization (SEO)?
This is the type of online advertising model that charges the advertiser only when someone clicks on their ad.
What is Pay-Per-Click (PPC) Advertising?
This type of content informs, educates, and/or entertains an audience, and is often used as part of content marketing
What are Blog Posts?
This metric measures the number of visitors to a website.
What is Website Traffic?
These are words or phrases preceded by a # symbol used to categorize content on social media.
What are Hashtags?
Creating valuable content to attract and engage an audience?
What is Content Marketing?
Targeting specific demographics and interests to reach potential customers with paid ads on channels like Facebook, Instagram and TikTok.
What is Social Media Advertising?
These deliver targeted content and promotions directly to a subscriber's inbox.
What are email newsletters?
This is the percentage of website visitors who take a desired action. Bonus points for the abbreviation.
What is Conversion Rate? (CVR)
This involves monitoring social media conversations to understand what people are saying about your brand or industry.
What is Social Listening?
A strategy that involves interacting with followers and building a community online.
What is Social Media Engagement?
These ads remind past website visitors about your business after they leave your site.
What are Retargeting (Remarketing) ads?
This kind of content is used to engage with followers on platforms like Facebook, Instagram or TikTok.
What are Social Media Posts?
This metric measures how well your content resonates with your audience.
What is Engagement?
This tactic involves responding to comments and messages, cultivating relationships with followers, and building a brand presence on social media.
What is Community Management?
How a small brick-and-mortar store improves its online visibility for local searches.
What is Local (or hyperlocal) SEO?
This involves placing visual ads on other websites to reach a broader audience.
What is Display Advertising?
This type of content uses data visualization to present information in a visually appealing way.
What is an Infographic?
This measures the effectiveness of a marketing campaign by comparing costs to benefits.
What is Return on Investment (ROI or ROAS)?
This strategy uses incentives like prizes to encourage audience participation and brand awareness.
What are Social Media Contests?
Partnering with relevant personalities to promote a brand to a targeted audience.
What is Influencer Outreach/Marketing?
This is using engaging videos to capture attention and promote products or services online.
What are Video Ads?
This type of visual content can be highly engaging and informative, and is used for various marketing purposes.
What are Videos?
This technique involves comparing two versions of something (e.g., ad copy, landing page design) to see which performs better.
What is A/B Testing?
This involves partnering with relevant social media personalities to promote a brand to a targeted audience.
What is Influencer Marketing?