CLUSTER
Name all the stations that make up our footprint in Central Ohio
97.9 WNCI, 92.3 WCOL, 610 WTVN, WODC (93.3 The Bus), Alt 105.7 (WXZX), 106.7 The Beat, Throwback (WCZB-HD2), BIN (WYTS AM)
Name the 3 media companies who provide true mass reach across America
#1: iHeart, #2: Google/YouTube, #3: Meta
Who hosts mornings on The Beat and where are they based?
The Breakfast Club from NYC
What is the #1 Holiday Music Station in the market per Nielsen in 2023?
WODC
This station has the most streaming starts and streaming cume in the cluster
WTVN (with more starts than WCOL & WNCI combined)
How many people (12+) are reached by our broadcast stations in Columbus each month per Nielsen?
1.5 Million
__% of consumers are influenced by other people when making a decision, which is why it is crucial to use radio to prompt conversations at scale
82%
Who is the afternoon host of 106.7 The Beat
Citynewwss
How did 93.3 get it's name? What does it stand for?
WODC is named after ColumBUS
The consumer target in almost all industries represents less than ___% of their full customer base.
The consumer target in almost all industries represents less than 40% of their full customer base. In order to grow, you must engage more people to consider your product. Radio's reach of 90% of America is the largest of any media.
Name 3 stations in Columbus that have audiences larger than 500K people
WNCI, WCOL & WODC
According to dentsu broadcast radio is __X more efficient on attention per sec vs. the average online video ads
dentsu's Attention Economy Study found that broadcast radio is 10x more efficient on attention per sec vs. the average online video ads
Name 6 personalities on WCOL
Zuko, Kayla, Dylan, Brooke Tayler, Boxer, Joe Kelly, Granger Smit
What is the frequency of Throwback
105.3
Which local show has the largest social following & how many followers do they have on Instagram? Bonus points if you can name the insta account
Dave & Jimmy's Show (JimmyJamazing) has more than 63K followers on Instagram
Which sports teams air programming on our local broadcast properties?
Cincinnati Bengals, Columbus Crew, Columbus Blue Jackets, Best Buckeye Coverage
According to Edison's Share of Ear Report, how is time with audio distributed? __% of audio time is to broadcast & __% of audio time is spent listening through digital devices
71% of audio time is spent listening to broadcast. 29% of audio time is spent listening to digital audio (streaming & podcasting)
When can you hear Sol on WNCI
Sol joins Chris Davis in PMD and also hosts evenings on WNCI
What is the ethnic breakout of Throwback?
Throwback's ethnic composition is 50/50
Per Scarborough, the % of cable subscribers in Columbus has dropped from 78% in 2015 to ___% in 2023.
Cable subscribers have dropped to 40%. At the same time, Columbus Radio Weekly Reach is 75% (90% reached monthly)
DOUBLE JEOPARDY!!! Each team shares their best power statement around our offerings in Columbus
Let's hear it!!!
What is the Ad-Enabled (Addressable) % Reach of Radio, Spotify, Pandora & Sirius in the US
Addressable US Audiences of Radio is 90%, Spotify is 19%, Pandora is 17%, Sirius is 13%
Name 6 hosts on WTVN
Mike Elliott, Michael Campagna, Clay Travis, Buck Sexton, Mark Blazor, Josh Seas, Sean Hannity, Mark Levin, George Noory
DOUBLE JEOPARDY! Tell us about a station-specific success story developed by one of our brands (Must have specific ROI impact statement)
Tell us about your results
According to dentsu, audio drives ___% higher brand choice lift vs dentsu norms across digital, social, and TV
Audio drives 66% higher brand choice lift vs dentsu norms across digital, social & TV