IKEA in Asia
How many locations did IKEA have in China as of October of 2023?
37
Who is the founder?
Ingvar Kamprad
When did IKEA first enter the Japan market?
1970s
Where is IKEA based?
Sweden
What did they do to reenter Japan's market?
Adjusting the size of the furniture to fit smaller living spaces.
What kind of strategy does IKEA use?
Transnational
What makes the locations in places such as Hong Kong and Taipei different to others?
They are of smaller formats
What country has the most IKEA locations?
Germany
What is a key consumer behavior in China?
The social media influence of posting about a shopping experience
How many current stores are there?
476