Sweden
Japan
USA
Canada
100
In 1953, IKEA adopted this type of packing configuration in an attempt to cut high costs and damage rates when transporting furniture. This packing configuration became known as the (blank) revolution.
What is flatpack?
100
In which year did IKEA first attempt to enter the Japanese market, facing challenges due to cultural misjudgments?
Answer: 1974
Living Spaces: Japanese homes and apartments were historically compact due to the nation's high population density and urban-centric living. This contrasted with the larger living spaces typical in IKEA's European markets.
Transportation: In Japan, reliance on public transportation was high, and many city dwellers lacked personal vehicles. This made transporting large, bulky IKEA furniture items challenging for customers.
Service Expectations: Japanese service culture, rooted in the concept of "omotenashi" (hospitality), emphasizes minimizing inconvenience for customers. The DIY assembly model of IKEA, while cost-effective elsewhere, was perceived as an additional chore by Japanese consumers accustomed to ready-to-use furniture delivery.
Aesthetic Preferences: Japanese design preferences were evolving, with a blend of traditional and contemporary influences. While IKEA's European designs were attractive, they didn't always align with the specific aesthetic preferences of Japanese consumers.
100
When IKEA entered the USA, they did what to their prices to make the brand as attractive as possible in a competitive new market?
They radically lowered the prices of the products.
In order for this to happen, they had to optimize staff turnover, and focused on making to work environment the best it could be.
100
Who owns IKEA Canada?
The Ingka group operates 379 IKEA stores in various counties. There are 15 stores in Canada and they welcomed 26 million visitors last year to its stores.
200
IKEA has had about 6 different brand logo changes since the first was launched. In the years of (blank) and (blank), the brand logo is quite different than the yellow and blue logo that is common nowadays.
200
(Blank) is a Japanese cultural concept that clashed with IKEA's do-it-yourself assembly model during its initial attempt to enter the Japanese market?
Answer: What is "omotenashi"
IKEA's DIY assembly model conflicted with Japan's cultural emphasis on hospitality and minimizing inconvenience for customers.
200
What American holiday did IKEA have to adjust to and create localized campaigns for?
What is Thanksgiving.
IKEA added Thanksgiving catalogues and included products such as large serving platters and large dinner tables.
200
What makes IKEA Canada one of Canada's Greenest Employers for 15 consecutive years?
They've committed to a number of sustainability initiatives such as a commitment to 100% zero emission deliveries with EV charging vehicles for all commercial deliveries and EV charging stations for its employees.
300
IKEA sets many goals for themselves as a company to become "greener" in the sense that they are trying to reduce their carbon footprint. IKEA is attempting to take on this type of business strategy where they are enabling customers to reuse, refurbish, resell, and finally, recycle.
What is a circular business?
300
What aspect of IKEA's product offerings did the company adapt to better suit the Japanese market during its second attempt?
Answer: What are space-efficient items like two-seater sofas, convertible furniture, and multi-functional storage solutions.
IKEA adjusted its product offerings to cater to Japan's compact living spaces by introducing space-efficient furniture designs.
300
What was the one major misstep that IKEA made with their products when opening in the US?
What is the size of the products.
They were better suited to European housing and were often too small. Such as curtains being too short or couches being too shallow.
300
What is one of IKEA Canada's COVID recovery efforts?
They supported over 80,000 Canadians through $1.7 million in product donations in the most vulnerable communities.
400
IKEA's founder wanted to have a company that had a positive impact on the world, from the communities they source their raw materials from to the way their products help their customers live a more sustainable life. Ingvar Kamprad, the founder, said this quote that became the vision of IKEA.
What is "to create a better everyday life for the many people"?
400
(Blank) was the innovative service model introduced by IKEA in Japan to align with the country's transportation challenges?
Answer: What is the "box on the table" feature, offering home delivery for curated lists of desired items?
IKEA innovatively addressed Japan's transportation challenges by allowing customers to select items in-store and have them delivered to their homes.
400
To resonate more with the American audience, IKEA utilized what in their marketing and advertising in the US?
What is humor and storytelling.
This tends to impact Americans more as they respond better to personal level advertisements.
400
How did IKEA adjust to the Canadian culture when entering the market?
They conducted extensive research to understand Canadian consumers' lifestyles, preferences, and aspirations. They wanted to know what life was like at home for Canadians, which helped them tailor their offering and identify the importance of healthy and sustainable living to Canadians.
500
IKEA operates under 5 design dimensions to create a sense of balance within their products. The dimensions include...
What are price, quality, function, form, and sustainability?
500
What marketing campaign in Japan featured a plush toy shark named Blåhaj, reflecting the joys of modest living in small apartments?
Answer: What is the Blåhaj campaign, championing the merits of small living spaces
IKEA's marketing campaign featuring a plush toy shark named Blåhaj, which resonated with customers by promoting the idea of comfortable living in small apartments.
500
After a few years of not opening any new stores in the US, IKEA achieved economies of scale by doing what to maintain their competitive position?
What is added many new locations.
It was necessary to source locally in such a big country for the best profit.
500
What is IKEA Canada's Second-Hand Tax (SHT) initiative?
By shopping in IKEA's as-is marketplace Ontario consumers can shop second-hand options without having to pay sales tax if the item was already taxed the first time around.