IKEA basics
Saudi Arabia
The Catalog Issue
Business Abroad
Case Study Highlights
100

IKEA was founded in this country.

What is Sweden?

100

Saudi Arabia is located on this continent.

What is Asia?

100

In 2012, IKEA removed pictures of these people from its Saudi catalog.

Who are women?

100

When a company changes its products for local customs, it’s called this.

What is localization?

100

The first IKEA store in Saudi Arabia opened in this city in 1983.

What is Jeddah?

200

IKEA is best known for selling this type of household product.

What is furniture?

200

The main religion practiced in Saudi Arabia.

What is Islam?

200

The controversy began when this type of media compared the Swedish and Saudi catalogs.

What is a newspaper?

200

In Saudi Arabia, IKEA’s meatballs are prepared this way to fit religious rules.

What is Halal?

200

By 2012, sales in the Middle East made up about this small percentage of IKEA’s global sales.

What is 2%?

300

IKEA’s products are famous for coming in this easy-to-carry form.

hat is flat-pack/ready-to-assemble boxes?

300

Saudi Arabia is home to this holy city that Muslims visit during Hajj.

What is Mecca?

300

The issue upset people in IKEA’s home country, which is known for gender equality.

What is Sweden?

300

During these daily times, IKEA stores in Saudi Arabia close for worship.

What are prayer times?

300

In Saudi Arabia, IKEA stores included these special rooms to respect religious practice.

What are prayer rooms/mosques?

400

IKEA’s catalog is printed more than almost any other publication in the world, second only to this book. 

What is the Bible?

400

Saudi law is based on this religious system.

What is Sharia law?

400

Critics said IKEA was going against its own company _____

What are values?

400

IKEA removed these types of decorations from Saudi stores because they did not fit local traditions.

What are Christmas products?

400

When IKEA reopened its Jeddah store in 2004, more than 8,000 customers did this outside the store.

What is lined up/camped overnight?

500

The founder of IKEA was this Swedish entrepreneur. 

Who is Ingvar Kamprad?

500

In what year were women first allowed to both vote and run as candidates in Saudi Arabia’s municipal council elections?

What is 2015?

500

Some angry customers threatened to do this if IKEA did not fix the catalog issue.

What is boycott IKEA?

500

When U.S. coffee chain Starbucks opened in Saudi Arabia, it altered its logo by removing this image to comply with local norms.

What is the mermaid woman / siren?

500

The Saudi franchisee that owned and operated IKEA stores in the country was this company.

What is Ghassan Alsulaiman Furniture Co.?

M
e
n
u