Platinum
How does a customer qualify for our Platinum Experience?
Customers qualify by holding an open M&T personal checking account and maintaining a minimum balance of $150,000 in eligible deposits and/or investment accounts held with Wilmington Advisors @ M&T.
How does a customer qualify for our 'preferred interest rate' category'?
Deposit $25,000 in net new money within 90 days of account opening to qualify for Preferred Rates
How many attempts should you make to contact the customer before closing a lead?
3 - using the designated statuses in Powerleads
When and how can you acknowledge our Platinum Customers?
"Thank you for being a Platinum Customer, we appreciate your business and relationship with us"
At the teller line during transactions, at the service counter during servicing, platinum outreach phone calls and during appointments (retail & WAAM)
Give 5 examples funds that would be considered in the "net new money"
CD Maturities
Checks, Cash, Deposits from other banks
Payroll
Interest payments
Deposits from M&T business accounts and investment accounts, ACH deposits.
**Our system does not look at source of funds for net new money. It is dependent on increasing their overall checking/savings balances by $25k
Why do you think there is a Priority Score assigned to each type of Powerlead? How do you use the Priority Scoring?
Priority Scoring gives bankers and managers guidance on what Powerleads to focus on first based on level of opportunity and customer impact.
What information can you see about our Platinum customers on the Platinum Detail Report?
All open and closed accounts, open dates, branch of accounts, WAAM advisor, product names, account balances
Name all our savings solutions that we have to offer customers
Starter Savings Account
Relationship Savings
Premium Savings
Preferred Money Market
Certificate of Deposits
WAAM Partners
How do you prepare for a Powerleads outreach call?
Dash, CCM, Banker Talking Points, Roundtable Discussions, Bubble Time, Platinum Detail Report
What deposit benefits/perks can we highlight during conversations with our Platinum customers?
Upgrade or Review the myChoice Premium checking benefits (free high security checks, safe deposit box, no fee non-M&T ATMs) Platinum Debit Card
Options to earn/save more with our Preferred Money Market
Select CD Rates
WAAM Advisor
What is the difference between our Premium Savings and Preferred Money Market accounts?
Our Premium Savings offers the opportunity for short term (3 month) promotional rates for retention (must qualify)
Our Preferred Money Market offers options for higher rates based on the customer's balance
Emailing our Powerleads Customers - what are a few best practices when it comes to using email to outreach?
Only use the approved Email Templates to start email efforts to our customers.
Never include PII/account information
Document your email outreach in CCM
Include your approved Outlook email signature which includes your Coconut personalized scheduling link
From a credit management standpoint - what the "borrowing" benefits/perks that come with our Platinum Experience?
Dedicated Mortgage Specialist for 1st & 2nd homes and vacation properties
MyChoice Premium Lending Discounts - 0.50% discount on personal & auto loans, 0.40% discount on HELOC
Signature Credit Card - travel benefits, cash rewards, bonus points
Describe our Preferred Money Market account without using the words "Rate, Interest, any Dollar Amounts"
Opportunity to earn/save more money
High Yield Liquid Savings
A way to protect your high balances
Be control of your balances
What is our Consumer & Platinum "Question of the Quarter?"
Now that we are mid way through the year, how are you feeling about your savings and protection goals?