Marketing Jargon
In marketing, what does the acronym "PPC" stand for?
What is pay-per-click advertising?
In the pre-call phase, what is the platform you use to request access to the client's?
What is "Google Business Profiles (GBP)"?
This tool's main goal in digital marketing is to monitor and improve a brand's online reputation by tracking reviews and managing customer feedback. What is it?
reputation management
What three-letter acronym stands for the practice of optimizing a website to improve its visibility in search engine results and attract organic (non-paid) traffic?
What is SEO (Search Engine Optimization)?
What marketing tool can be used to send personalized greetings and messages to clients during special occasions, strengthening customer relationships?
What are E-Cards?
What does the term "Ad Hoc" mean in marketing and business contexts?
In marketing and business, "Ad Hoc" refers to working on tasks as they are requested or needed, without a predetermined or regular schedule.
In a well-organized call, what is the term for the detailed outline or plan that specifies the topics to be discussed and the order in which they will be addressed?
What is the call agenda?
Which Google tool allows website owners to submit sitemaps, monitor search traffic, and receive notifications about issues that may affect their website's performance in search results?
What is Google Search Console?
This term describes the process of making adjustments to your website to increase the likelihood of turning visitors into customers.
What is Conversion Optimization?
This platform offers scheduling, publishing, and analytics for social media content across multiple platforms. What is it?
What is SOCI?
In marketing, what does the acronym "CTA" stand for?
What is a call to action?
What is the importance of active listening in iMatrix's call structure, and how does it benefit the client relationship?
Active listening helps understand the client's needs, concerns, and preferences, allowing for more personalized and effective solutions, ultimately strengthening the client relationship.
What kind of tool do digital marketers use to track how their website appears in search engine results?
What is a SERP (Search Engine Results Page) tool?
What common method can be used to encourage satisfied customers to share their positive experiences online? (2 answers)
What are QR codes for review requests and utilizing Reputation Management to respond to Google reviews?
By regularly sending informative and engaging content to subscribers to nurture customer relationships and drive conversions, this tool can be utilized as what in digital marketing?
What are newsletters?
In the context of marketing, what term refers to the written content used in advertisements, promotional materials, and websites to persuade and inform the audience?
What is copy?
What is the recommended practice at the end of every customer support call to gauge customer satisfaction and loyalty?
What is asking the customer to participate in a tNPS (Transactional Net Promoter Score) survey?
What is the name of the tool commonly used by digital marketers and businesses to track and monitor their local search engine rankings and performance?
What is BrightLocal Rankings?
In digital marketing, what acronym represents the elements within content or ads that guide users to take a specific action, such as signing up for a newsletter or making a purchase?
What are CTAs (Call to Actions)?
If a client wants to make updates to their website's content, pictures, or design without extensive coding knowledge, what tool or feature can you use?
What is a Website Editor?
What term describes the process of persuading a potential customer to take a desired action, such as making a purchase or signing up for a newsletter?
What is conversion?
What are the recommended strategies and techniques that should be employed when addressing an escalating client's concerns and frustrations during a call?
What are de-escalation tactics, active listening, empathetic responses, and offering a resolution plan?
In the iMatrix portal, clients can access data such as impressions, clicks, click-through rate (CTR), and keywords related to their ads.
What is Google Ads
What online platform allows businesses to create and manage their online presence, providing essential information to potential customers such as operating hours, location, and reviews?
What is a Google Business Profile?
What online platform or tool can be used to regularly publish articles, news, or insights related to your industry or niche, demonstrating your expertise and attracting readers?
What is iBlog?