Advertising
How does advertising help customers ?
providing information that can help customers make buying decisions or become aware of new products
In Jamaica, this commission enforces the Fair Competition Act (1993
Fair Trade Commission (FTC)
What was the first advertising campaign approach?
Scare/ Stereotype
What are the three ways companies measure the effectiveness of the internet
Pre & Post Testing, The Testing Process & Positioning Advertising Copy Testing
In what year and month was the first iPhone released ?
June 2007
Is advertising information or manipulation ?
Both, it gives information, it tries to manipulate those who receive the information
This act places tight restrictions on collecting information from children via the Internet
The Children's Online Privacy Protection Act (COPPA)
Which of the approaches were deemed successful?
The New PDFA/ONDCP campaign
The does the abbreviation PACT means
postitioning, advertising,copy testing
Which country invented tea ?
China
Why are some time slots on television more expensive than others?
more people will see it, it will reach a larger number of buyers
The FDA, FCC, BATF and the US. Postal Service all fall under this commission
Federal Trade Commission (FTC
He died in 1987
Rick O’Riley
Under the rough art testing process what are the two methods of testing
Method 1: Comprehension and Reaction Test
Method 2: Consumer Juries
What does deer meat go by ?
Venison
How does popular advertisements impact fashion?
gets people to communicate about a trend, develop a "buzz", people will try to mirror it
The Lanham's Act (1947) is used to protect these
Words, names, symbols or other devices to identify and distinguish a manufacturer's products
Rick O’Riley died from?
Rafting accident
Day after recall tests,Persuasion Measures for commercials and Diagnostics methods falls under which testing
post testing
Which country produces the most coffee ?
Brazil
the Pepsi add and describe the “hook” they used to promote Pepsi
by establish that Pepsi is more than “ok” in comparison to their competitors, by using celebrities
The members of the advertising ecosystem work together to supposed this body which monitors advertising practices, and seems prompt discontinuation of those in conflict with national legal norms or established industry standards
International Council on Ad Self Regulation (ICAS)
What causes the altercation between PDFA and ONDCP?
linking anti drug campaign with terrorism
Which of the 9 principle state “exposing the test ad more than once”
Principle 5
Which symbol is most commonly used on flags in the world ?
Star