Marketing Communications
What type of services are typically offered by the marketing-communications industry?
Advertising and public relations
True or false: Reach and frequency are terms commonly associated with both traditional and digital marketing
true
Ensuring fair and transparent pricing practices is best known as
business ethics in pricing
The purpose of a _________ is to collect data from a sample of individuals to gain insights into consumer preferences, behaviors, and attitudes
survey
True or false: Creating highly shareable content is the most effective way to develop a viral marketing campaign
True
Vocab: __________ ensures consistency in messaging and brand image.
integrated marketing communications (IMC)
Vocab word for: The level of interaction and connection between a brand and its audience on social media....
Social engagement
Calculating the difference between revenue and costs is used to determine
profit margins
How can product offerings be recommended based on current trends?
By conducting thorough market research and analysis
a mobile marketing tactic focused on location-based targeting
geo-fencing
11. What does SWOT analysis stand for in the context of preparing for an integrated marketing campaign (IMC)?
strengths weaknesses opportunities and threats
What is used to evaluate online engagement and performance on social media?
social media analytics
What should be considered when evaluating budget considerations for a marketing communications plan?
Balancing costs with desired outcomes and target audience reach.
The term for selecting a subset of individuals or items from a larger population for study
sampling plan
A ________ is used to schedule social media posts and plan content
content calendar
A linear process involving setting objectives, selecting communication channels, creating messages, and evaluating results... this best describes what?
The marketing communications development process
Why is a social media audit important?
It helps identify strengths and weaknesses in current social media efforts
Tools used to measure the effectiveness of marketing efforts and are monitored to ensure campaign objectives are met.
Key Performance Indicators- KPIS
What is the purpose of tracking current trends in the industry?
To stay informed about developments and changes that may impact the market and business strategies
How can a creative brief be utilized in digital marketing?
To plan content for social media posts
What is the importance of interactive and dynamic content in marketing communications?
these are current trends in the industry, they capture the audiences attention, they are able to be used and shared not just looked at
What is a benefit of diversifying media?
Increasing brand exposure to different audience segments.
What is used to predict future sales trends, analyze past sales data, and track current sales performance
sales forecasts
Which step in market research involves interpreting the data collected and communicating the findings to stakeholders?
Analyzing and presenting the results of a market research survey
How have social media and other technologies impacted communications and consumer behaviors?
They have made communication more personal and interactive, influencing consumer behavior