Advertising
An advertising medium that allows for sight, sound, and motion and reaches a broad-spectrum of consumers
Television (TV)
A unit in the firm that manages items such as publicity and other communications with all of the groups that make contact with the company.
PR Department
An online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.
Cost Per Click (CPC)
What form of advertising involves a company paying an athlete to appear in a television commercial.
Endorsement
This advertising medium has a short shelf-life
Newspaper
The use of social media platforms and websites to promote a product or service.
Social Media Marketing
Is a public sponsorship of events or activities related to sports, art, entertainment, or social causes.
Event Marketing
Expenditures or incentives used by manufacturers and other members of the marketing channel to purchase goods or eventual sale.
Trade Promotions
The development and promotion of products that are environmentally safe.
Green Marketing
Hermann, 1963 defined this PR term as having a surprise, threat, and short response time.
Crisis Communication
Largest form of event marketing? This category makes up 70% of all sponsorships.
Sports
The offering of a short-term incentive, encouraging people to act.
Sales Promotion
The disadvantage to this advertising medium is a lack of visuals.
Radio
This oil company's PR team handled one of the largest spills in history beautifully. They dedicated part of their website to the spill with photos, videos, and a map to track the clean-up.
BP
The process of increasing the probability of a particular company’s Web site merging from a search.
Search Engine Optimization (SEO)
A voucher entitling the holder to a discount for a particular product.
Coupon
Term used in viral marketing. News travels in this fashion until enough tongues are wagging to constitute a “buzz” about the brand.
Buzz Marketing
The component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
Digital Marketing
Subarea in sponsorships where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
Product Placement
A promotional drawing in which prizes are given away at no charge to the participants.
Sweepstakes / Contest