Project Process
At what stage of a project should images and fonts be purchased?
After the first MLR Review
Name 3 commenting best practices in HIVE
Be directional/specific
Ensure queries are directed at someone
Ensure all questions directed at you are answered
Do not delete comments
Use client friendly/professional language
Ensure comments are marked up clearly using the correct markup tool
Within how many hours should a recap be sent after a meeting
24
Name how many indications IMFINZI is approved for
5
Name the music artist Colbie is a big fan of
Taylor Swift
Reshare with VP/SVP leads
Update the fact check
Build in additional Client Review if needed
Strategy and Medical to review all new messaging, or implications based on RC changes
If you are unsure of a query directed at you in a route, what should you do?
1. Reach out to team members and discuss comment resolution offline
2. Hold the route with you until you have the answer
Who is responsible for sending out the recap after a Client call?
Account Team
What else is IMFINZI used in combination with?
Chemo
Chemo + IMJU
IMJ
What is the tradition when someone new enters the ImFUNzi Group Chat?
Send your favorite meme and your astrological sign
Who should be included during a VP review for a video?
VP AE Lead
VP Art Lead
VP Copy Lead
VP Edit Lead
VP PM Lead
Production Lead
When there is a change mandated by Client / MLR that impacts multiple assets or indications what 2 steps should be taken?
Send email to full team
ED to update style guide and share with team
Project Leads to ensure change is made / there is consistency across tactics
Name at least 2 upcoming IMFINZI launches
EMERALD 1
AEGEAN
ADRIATIC
POTOMAC
Name 4 team members that don't live in NY
Melissa F
Kieran
Teri
Jesse
How long does our internal kickoff process typically take from brief development to project kickoff
~2 weeks
Name the feature in HIVE that VP-level and above can use during a HIVE sign-off
Approved with Changes
Name 3 things you should do to prepare coverage for when you’re OOO
Put together a coverage document
Put an invite on calendars (free)
Put an OOO Auto Reply on
Let the team know via teams/email
Block your own calendar in purple for OOO
When was IMFINZI first approved?
2017
What ad agency did Mike Levin previously work at?
Patients & Purpose
Name the 4 most common types of editorial reads and explain what they are
1. Cold read: Full read of a piece for sense, grammar, typographical errors, health literacy ("patient friendliness"), and adherence to AMA and brand style. It is done the first time the editor sees the piece and later when the job is in mechanical setup or digital build
2. Check changes: ensure that any changes from the previous round (the backup) have been made correctly and no unwanted changes have been made
3. Word for word: Compare every single word of the new round with every single word of the previous round (backup). Includes Content Compare & toggle if applicable
4. Fact check: Check that any claims we make are supported by the references
Name the standard routing process for a DEV team file
BC > ED > CW > XD > AD > AE > PM > DEV
Name 2 things you should do if a Client provides more feedback than expected on a piece via email?
- Regroup internally to ensure alignment on POV
- Offer to get on a call with the Client
- Confirm receipt of email if you are unable to respond that same day, letting them know you'll get back to them ASAP
- Go back to brief and confirm initial expectations
When setting up a meeting, what are 3 things you should be checking for?
The correct team members are on the invite
Key team members are available before booking the call
Meeting agenda/objective is included
Teams link is included
The job code is in the subject line/body of in email
Correct naming of the invite
Name 4 dogs that have owners on the IMFINZI team
Fredo
Scout
Hank
Tucker
Parker