Social Media Trends
This app popularized short-form vertical video.
TikTok
This term refers to a paid social media post.
Sponsored Post
"Just Do It."
Nike
The 2014 challenge that raised ALS awareness.
Ice Bucket Challenge
This red-haired girl with braids represents a fast-food chain.
Wendy's
This term describes content that rapidly spreads online.
Viral
Influencers with under 10k followers are called ___.
Micro-influencers
"I'm Lovin' It."
McDonald's
This streaming platform popularized "Netflix and Chill."
Netflix
This character is known for being made of tires.
Michelin Man
This platform uses "Pins" to organize content.
This Kardashian is known for major beauty endorsements.
"Think Different."
Apple
This brand's 2017 Kendall Jenner ad was widely criticized.
This cereal brand has a mascot that says, "They're Grrreat!"
Frosted Flakes
This feature introduced by Instagram copied Snapchat.
Stories
This platform is most associated with livestream shopping in China.
Douyin
"Because You're Worth It."
L'Oréal
A photo of an ____ became Instagram’s most-liked post in 2019.
Egg
This animal is featured in Coca-Cola’s Canadian campaigns.
Polar Bear
The first social media platform to hit 1B users.
The engagement metric combining likes and comments per follower.
Engagement Rate
"The Ultimate Driving Machine."
This luxury brand’s 2021 “hacked” collaboration with Fortnite caused massive online buzz.
Balenciaga
This small peanut with a monocle and top hat has represented a snack brand for over a century.
Mr. Peanut