Question 1
Identity derived from user-visible properties of a Meta account. It is the set of characteristics that uniquely determine an individual, entity, or persona on our platform.
What is On-Platform Identity (On-PI)
Term when a physical document appears to have been altered, cut, or pasted?
What is Physical Tampering
The person managing the account
what is the operator
Term used when the Name, Date of Birth, or Gender on the ID differs significantly from the account information.
What is document mismatch
Core requirement of Question 5
What is stability
The user-visible properties that define the persona. This is what users see and interact with. Such as profile photo, posts, friends, groups.
What are identity attributes
Term used when an image been edited using Photoshop
What is digital manipulation
Core requirement for question 3
What is a valid connection
Core requirement of question 4
What is representation
Term used when profile photos consistently show the same person or theme over the account's life.
What is visual history
The not visible backend data. These inform our decisions but are not part of the identity definition. Like device information, account age
What are system signals
Term for third-party vendors who independently provide identity details not sourced from Meta.
What are Trusted Data Providers
When the document and selfie is valid, it is referred to as a..
What is a valid connection
Term used when when we see nicknames like Bob for Robert or Liz for Elizabeth
What is naming variations
Term used for an individual with a healthy friend count and incoming requests indicating real-world recognition.
What is community trust
Submitted evidence, vendor data and and web crawls
What is Off-Platform Identity (Off-PI)?
What do we call sites like LinkedIn, Google Maps, or reviews.
Term used when there is evidence of VPN usage (same IP across unrelated accounts) or disposable email domains
What is suspicious metadata
This is critical for distinguishing individuals with similar names.
What is DOB
Term used for drastic changes in the tone, language, or nature of posts (e.g., hacked).
This is established when the On-Platform claim corresponds to the Off-Platform reality.
What is authenticity
Term when an individual is connected to a set of companies and colleagues in their industry
What is network coherence
Official term used when providing a live selfie which creates an automatic connection
What is live biometrics
Approach used where we avoid rigid criteria. Instead, we assess the identity taken as a whole to determine if the profile and person are the same.
What is a holistic approach
term used when an individual is "Hopping" between countries rapidly or we see a personal blog suddenly selling crypto.
What is a suspicious shift