DSP
This platform allows media buyers to purchase ad placements
What is a DSP?
The SSP sits on this side of the transaction
What is the sell side?
When an ad is loaded on one page on a singular device, it is called this
What is an impression?
This is the marketplace for buying and selling digital ad space
What is the Ad Exchange?
It helps remember things you've added to your cart, your login information, or specific ads you've seen
What are cookies?
DSP is an acronym for this
What is demand side platform?
SSP's do this for the bidding range
What is set/determine?
This is where an impression begins
What is a web page?
An Ad Exchange sits on this side of the transaction
What is the middle?
What is a browser?
DSP's purchase ads for this CPM
What is the lowest?
SSP's sell ads for this CPM
What is the highest?
This is what determines the bid amount and advertiser
What is the bid response?
This technology is for both the publisher and the advertiser
What is an Ad Server?
This can place or read that a cookie has been placed
What is a pixel?
As it relates to budget, DSP's give advertisers control of this
What is their advertising spend?
SSP's make impressions available to this
What is the Ad Exchange?
This is what is sent by the SSP to the DSP when considering certain ad inventory
What is a bid request?
This place aggregates publishers' ad inventory to sell to advertisers.
What is an Ad Network?
DMP's connect to DSP's to help bring in this for planning, targeting, and measuring
What are audiences?
Advertisers can target specific users based on parameters like these
What is their location and/or browsing behavior?
SSP's run this type of auction to serve ads
What is a real time auction?
When the DSP responds to a bid, it includes this
What is the amount the advertiser is willing to pay for the impression? (or Real Time Bidding)
An Ad Exchange enables publishers to receive this for their ads
What is the most competitive price?
This is the most common method for a DMP to collect data
What is placing pixels?