The Price is Right
Plumber – Replace residential water heater
What is the cost range?
You cannot list outside of this range
Typical Cost: $900–$2,500
ROI Insight: High ticket, “need-it-now” service. Great for upselling maintenance plans or warranties.
Notary
Name 5 services.
Sample documents: Real estate closings, attorney forms, affidavits, wills, loan documents, vehicle titles, contracts.
ROI Insight: Many notaries charge per document and can partner with law firms, realtors, and lenders.
Florist:
Scenario: A customer orders a basic bouquet for delivery. What ways can we educate business to upsell?
Possible Upsells: Vase upgrade, chocolates, greeting card, balloons, same-day express delivery.
Why It Works: Special occasions open the door for add-ons that make gifts more memorable and profitable.
Photography Studio
Question: What competitive edge can a photography studio promote?
Possible Answers:
Same-day proofs and digital downloads
On-location/remote session flexibility
In-house hair & makeup services
Custom editing/retouching packages
Referral program for family/friends
Sales Insight: Speed, convenience, and result wow-factor attract repeat and word-of-mouth clients.
Question: On Yelp, which business feature is most likely to increase the chance of a potential customer messaging or calling a service business?
Answer: What are high-quality, recent photos?
HVAC – Annual maintenance visit
What is the cost?
You cannot list outside of this range
Typical Cost: $150–$350
ROI Insight: Frequently recurring revenue; maintenance can prevent bigger, costly breakdowns and improve client retention.
Moving Company: Name 4 services a moving company could provide for residential clients.
Sample Answers: Packing, local moves, long-distance moves, storage, furniture disassembly/reassembly.
Fitness Trainer:
Scenario: A new client signs up for a single personal training session. How can this business upsell a client to give them a higher return on their investment?
Possible Upsells: Discounted multi-session package, meal planning, fitness assessment, body composition scan.
Why It Works: Multiple session boost retention and bundled nutrition or assessment services increase perceived value.
Bakery
Question: What features make a bakery stand out in a crowded market?
Possible Answers:
Gluten-free/vegan/keto options
Locally sourced or organic ingredients
Custom cake artistry/design services
Daily rotating specials or seasonal menus
Loyalty punch cards or birthday deals
Sales Insight: Dietary inclusivity and creative customization pull in wider, more loyal clientele.
Question: Yelp Insights show that after what number of reviews do business profiles experience the biggest jump in traffic?
Range cannot be off by more than 2
Answer: What is after the first 5–10 reviews?
Electrician – New ceiling fan and light fixture install
What is the cost?
You cannot list outside of this range
Typical Cost: $125–$400
ROI Insight: Good entry point for larger projects; satisfied customers are likely to return for additional upgrades.
Marketing Agency: Name 4 services a modern marketing or advertising agency might advertise.
Answers: Social media management, SEO, content creation, PPC advertising, brand strategy.
Pet Groomer
Scenario: Pet parent schedules a basic wash and cut for their dog. What services can they upsell?
Possible Upsells:
Nail trimming or paw balm application
Special “de-shedding” treatment
Pet-safe dental cleaning
Seasonal bandana or accessory
Flea/tick treatment upgrade
Why It Works: Dedicated pet owners want both visible results and preventative care; loyalty grows with thoughtful extras.
Fitness Studio/Gym
Question: What makes a fitness studio stand out to beginners?
Answer: Complimentary first class or intro session.
Question: According to Yelp data, what percentage of users are more likely to choose a business with owner responses to reviews?
Answer: What is about 30–40%? (Owner response demonstrates engagement/trust.)
Lawyer’s Office – Family law attorney hourly consultation
What is the cost?
You cannot list outside of this range
Typical Cost: $150–$400/hour
ROI Insight: Even one consultation can lead to higher billable long-term work (Ex: representation in cases).
Dermatologist: Name five services likely offered by a dermatology clinic.
Answers: Skin cancer screening, acne treatment, mole removal, cosmetic injectables, eczema treatment.
Auto Repair Shop
Scenario: Customer comes in for a routine oil change. What services can this business upsell?
Possible Upsells:
Tire rotation and brake check
Engine air filter replacement
Cabin filter or wipers upsell
Fluid check/top-off package
Manufacturer-recommended maintenance (based on mileage)
Why It Works: Preventative maintenance is valuable for both parties building trust and long-term service relationship.
Landscaping Company
Question: How can a landscaping company win large commercial properties?
Answer: Offering an all-inclusive grounds maintenance contract, including snow & ice management.
Why it matters: Combines seasonal services, providing year-round, steady revenue.
Adding this business detail tends to result in more appointment requests: detailed service menus, professional certifications, or exact business hours?
Answer: What is detailed service menus?
Insight: Listing what you offer in detail removes friction, potential clients are more likely to take action.
Wedding Cake (Bakery)
Question: What’s the average price range for a custom three-tier wedding cake (50–100 guests)?
You cannot list outside of this range
Answer: $350–$700
Marketing Agency: Name 4 services a modern marketing or advertising agency might advertise.
Answers: Social media management, SEO, content creation, PPC advertising, brand strategy.
Dental Practice
Scenario: New patient books a standard dental checkup and cleaning.
Possible Upsells:
Fluoride treatment
Teeth whitening consultation
Mouthguard (grinding or sports)
X-ray package (for complete care)
Membership/loyalty program for discounts on future visits
Why It Works: Focus on health and aesthetics supports higher-value, ongoing care; demonstrates a full-service, preventative approach.
Coffee Shops
Question: What service can stand out for coffee shops where their customers are facing commuter traffic?
Answer: Mobile/Online app ordering with “skip the line” pickup. Call in for pickups
Captures morning rush sales and improves customer retention with tech-focused convenience.
Question:
Yelp data shows what percentage of searches occur on mobile devices?
You can do the math if you're quick enough but you have to know how many people use yelp on mobile devices.
Answer: Over 35%
Insight: Mobile optimization is critical for visibility and engagement.