The Global Issue
It helps promote and protect breastfeeding by controlling inappropriate advertising of breastmilk substitutes
What is the international code of marketing of breastmilk substitutes 'the code'
They are made by mum in response to antigens and incorporated into breastmilk
What are antibodies?
The hormone responsible for milk production
What is prolactin?
At least 8 (more often 10-12) times in 24hours
How often should a baby breastfeed?
To avoid overfeeding
What is paced bottle feeding for?
A senior manager or board member who has taken on the responsibility of promoting, protecting & supporting the baby-friendly standards.
What is the role of the BFI Guardian?
80% of the body's immune cells
What is in the gut?
A protein in breastmilk that reduces milk production in response to engorgement.
What is the feedback inhibitor of lactation (FIL)?
When the baby cries
What is a late feeding cue?
To safely kill bacteria in powdered infant formula
What requires 70-degree water temperature?
It is misleading, designed to sell products, and it implies endorsement of particular brands.
Why should we avoid advertising formula milk?
The incidence of Type 2 diabetes is reduced by 47%
What benefit is there to BF for 6months following gestational diabetes?
The hormone which expels milk from the lactocytes
What is Oxytocin?
The hormone that 'takes on' cortisol
What is Oxytocin
There is no research evidence that this breastmilk substitute is beneficial
What is hungrier baby milk?
Advertising, pressure from family and friends, media and a general lack of belief that most women can do it!
What are the main barriers to breastfeeding in the UK?
A hormone in breastmilk which regulates an infants appetite
What is Leptin?
The onset of copious milk supply 36-96 hours after the birth
What is lactogenesis 2?
During the 16 week antenatal appointment
Talk about connecting with the unborn baby
A protein that is much higher in formula milk than in breast milk
What is casein?
An unbiased evidence-based website for information on formula milk
What is First Steps Nutrition?
They feed the good bacteria in the breastfed baby's gut
What are Oligosaccharides?
They secrete an antibacterial oil which lubricates and protects the nipple and encourages baby to feed
What are Montgomery tubercles?
Increase confidence & the ability to regulate emotions in childhood and later life
What is the benefit of responsive parenting?
No option for a vegan diet in a newborn
What is formula milk?