All Things Infinity
What year was Infinity founded?
1993
What are the 3 types of digital media?
Earned, Owned, and Paid
What does CPM stand for?
Cost per thousand
How many certifications do we have as a team?
A. Less than 50
B. Less than 100
C. Between 101-150
D. More than 150
D. More than 150
We currently have 170+ certifications and counting!
What does the lowest analytics package level cost clients per month?
$750
Who were the two most recent team members added to the Senior Leadership team at Infinity?
Jeanne Morrison and Brandon Godwin
What is the definition of CTR and what is the formula used to calculate it?
How many users saw an ad and clicked on it
CTR = Impressions/Clicks
Where do you put the "Key" in Strata estimates and how is the way it is input different than other platforms?
Agency defined field...no semi-colon for Strata estimates
How many employees are at Infinity right now?
84
Name 2 of the newest media clients at Infinity
Any of these are accepted: Oasis, Replenish IV, Afinitas
What are Infinity's core pillars/areas of service?
Web, Content, Media, and Analytics
With all of the recent changes in the landscape, Infinity shifted its POV on Facebook and now considers it more of a/an ________ tactic.
Awareness
OOH estimates are built at what cadence?
Annually
When is Google Analytics making the full switch from Universal Analytics to GA4?
July 1, 2023
What are Infinity's two largest verticals based on total number of clients that roll up underneath those areas?
Healthcare and B2B
What is the most common strength across all Infinity employees in the top 10?
Responsibility (48 team members)
What brand 'owns' the top 2 search engines?
Bonus points for naming them!
Google & YouTube get more than 77,000 searches every second
What is a daypart?
a block or part of the broadcast television day that has specific characteristics related to programming and viewer demographics.
e.g. morning, daytime, early fringe, prime time, late news, late fringe, etc.
How many ads does the average person see daily?
~10,000 ads
What are Infinity's top 2 clients based on spend so far in 2022?
Comcast and SSM Health
Name the streets of all Infinity office locations over the years
Pettigru, McBee, Cleveland, Pleasantburg
Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?
An ad must be more than 50% on-screen for more than two seconds.
Who do we currently use for TV ratings? How did that impact TV buys?
Comscore; impression-based buying vs. GRPs
After iOS 14.5, what percentage of users are opting out of being tracked for advertising purposes?
96%
What client has Infinity worked with the longest?
Comcast