basics of influencing
what is influencer marketing?
paying a person to promote our product to their followers
name one strategy of influencer marketing
determining goals, knowing your audience, 3 R's, collaboration, measuring results
Influencers with 10k-100k followers
Micro-influencers
what is the most used platform for social influencers?
About how many influencers are there in 2022?
between 3-30 million
What is an influencer?
someone who uses social media to influence others
what are the three R's?
relevance, reach, resonance
influencers with 10k or less followers
nano-influencers
name a function social media plays in marketing
promotion, relationship building, engagement, etc
what social media platform is growing the fastest?
TikTok
Why can hiring influencers be important?
In the three R's, what is resonance?
level of engagement
influencers with 1million + followers
How long has social media marketing been around?
about 40 years
What is the range of money you can make from a sponsored post?
Why can it be more effective to hire smaller influencers?
their followers may be more engaging and dedicated.
What is one way for a brand to measure their results?
giving influencers their own discount codes
influencers with 100k-1million followers
macro-influencers
About what percent of U.S marketers will use some form of social media marketing this year?
75%
about how many social media accounts are there?
4.20 billion accounts
Why is it important to know the influencer you are working with?
You can make sure their content fits with your target market and will reach the greatest amount of people
What is the importance of collaborating with influencers you're working with?
building effective content to reach more customers
What type of influencer is Kim Kardashian?
Mega-influencer
In the last 6 months, about what percentage of people have bought something because an influencer recommended it?
15-20%
Who is the top TikTok influencer?
Charli D'Amelio