Celebrity endorsement
When a company uses a celebrity as a spokesperson of the company.
What is celebrity endorsement?
Aarhus Business College
Which school does Mia attend?
George Clooney
What celebrity is known from the commercials of Nespresso?
The celebrity has to be attractive and have credibility. And then there also has to be a meaning transfer between the celebrity and the brand.
What three main aspects should a company consider before any brand signs on a celebrity?
A celebrity can help a brand built equity which can allow the company to benefit from larger sales and profits.
What could the advantages of celebrity endorsement be?
Celebrities can overshadow brands. Consumers may focus on the celebrity, not the product.
What could the disadvantages of celebrity endorsement be?