Information Richness Levels
This type of communication has verbal and nonverbal cues, making it the richest.
What is face-to-face communication?
Face-to-face communication provides this type of feedback immediately.
What is immediate feedback?
Examples include Zoom, FaceTime, and text.
What is electronic verbal communication?
Face-to-face communication is considered high in information richness but also high in this.
What is cost or time required?
Mr. Mertz's first name.
What is Todd?
This involves communication that is personally addressed but doesn't have immediate feedback.
What is personally addressed written communication?
Name two reasons why face-to-face communication is considered the richest form.
Verbal and nonverbal cues are present and it provides immediate feedback.
One major limitation of text or voicemail communication is the absence of this.
What is body language or tone of voice?
This phrase summarizes why managers must balance information richness with efficiency.
What is “time is money”?
This is the # of file cabinets Mr. Mertz returned.
What is 2?
This type of written communication is not addressed to a specific person and feedback is unlikely.
What is impersonal written communication?
Face-to-face is more efficient for decision-making in groups because electronic communication lacks this.
What are verbal and nonverbal cues?
Unlike face-to-face communication, electronic communication can lead to these two negative effects in groups.
What are depersonalization and anonymity?
One reason face-to-face is better for group decisions is the presence of these cues that electronic messages lack.
What are verbal and nonverbal cues?
This is Mr. Mertz's favorite sport to watch.
What is 'he doesn't watch sports'?
These four classifications describe the level of detail, feedback, and cues in communication.
What are the four classifications of information richness?
This is a downside of high information richness in face-to-face communication, often measured in managerial contexts.
What is the high cost or “time is money”?
Managers may use this type of communication to reach multiple people at once but at the cost of slower group decision-making.
What is electronic communication?
Electronic group communication can slow decision-making because members are often this.
What is anonymous or depersonalized?
This is what university Mr. Mertz got his Bachelor's Degree in.
What is Eastern Illinois University?
This concept explains why face-to-face communication is preferred for complex topics, as it reduces misunderstandings and allows immediate clarification.
What is the advantage of high information richness?
Research shows that electronic communication is slower for groups compared to face-to-face due to these actions that happen together.
What is multiple members sending messages at the same time, causing confusion?
In electronic communication, decision-making is slower because members cannot rely on this simultaneous type of feedback.
What is verbal/nonverbal cues?
Managers must weigh this tradeoff when choosing a method of communication, as it is richness versus this factor.
What is the tradeoff between information richness and time/efficiency?
This is Mr. Mertz's Twitter handle.
What is @toddmertz2?