Vote for me or live through four more years of higher taxes
What is false dilemma
"Behind me stands a wall that encircles the free sectors of this city, part of a vast system of barriers that divides the entire continent of Europe...Yet it is here in Berlin where the wall emerges most clearly...Every man is a Berliner, forced to look upon a scar...
General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall!"
Ronald Reagan's 1987 "Tear Down This Wall!" Speech
What is an appeal to pathos; What is pathos
Using claims to achieve one's goal.
What is persuade; What is persuasion
Word choice
What is diction
"Rain, somebody said, is like confetti from heaven. So even the heavens are celebrating this morning, joining the rest of us at the wonderful commencement ceremony."
USSC Justice John Roberts, Cardigan Commencement Address
What is a simile
Jen likes to read and would rather do that than play sports. Her friends make fun of her and tell her that reading is for nerds. Jen stops reading so much and start to play sports more.
What is bandwagon
Authority, trustworthiness, and expertise
What is an appeal to ethos; What is ethos
Using information to achieve one's goals.
What is informing; What is inform
Perspective
What is point of view
"It is such a pleasure to be with all of you -- with people of different backgrounds, faiths, and beliefs, all pulling in the same direction and sharing a common outlook of respect and tolerance. It reminds me how lucky we are to be living in a country that enables civil society to flourish. Civil society is one of the guardrails of democracy, and so I thank you for the work so many of you do on behalf of refugees in this country and around the world."
Angelina Joli, Interfaith Iftar Address
What is a metaphor
Parent: Your curfew is at 10 PM tonight.
Teen: But the party doesn't even start until 9:00 PM.
Parent: It's a school night, so you need to be home by 10 PM.
Teen: You just want me to be unpopular! You don't care about my happiness.
What is straw man
"But tonight, we turn the page. Tonight, after a breakthrough year for America, our economy is growing and creating jobs at the fastest pace since 1999. Our unemployment rate is now lower than it was before the financial crisis. More of our kids are graduating than ever before. More of our people are insured than ever before. And we are as free from the grip of foreign oil as we’ve been in almost 30 years."
Barack Obama's 2015 State of the Union Address
What is an appeal to logos; What is logos
Telling stories
What is entertain
Author's attitude toward subject and/or audience
What is tone
"Once again, the heart of America is heavy. The spirit of America weeps for a tragedy that denies the very meaning of our land."
Lyndon B. Johnson
What is personification
I was assigned a personal trainer at the Rec, and he gave me a new workout program. But I don't have any confidence in his expertise, since he has obvious trouble controlling his own appetite.
What is ad hominem
any statement, sentence, or argument that attempts to persuade using facts and these facts need not be the result of long research. "The facts" of an argument can also be drawn from the speaker's own life or from the world at large, and presenting these examples to support one's view is also a form of this type of appeal.
What is an appeal to logos; What is logos
An author's reason for writing.
What is purpose; What is author's purpose
Reader's feelings towards a work
What is mood
"My senior year, I received a telephone call from a gentleman by the name of Mr. Gil Brandt of the Dallas Cowboys. And he stated that the Cowboys was interested in drafting me, and I couldn't ignore it. I decided to attend the Cowboys training camp. That year, 1967, the Dallas Cowboys had 137 rookies in training camp. Gil Brandt was signing everybody that could walk. Only five made the team that year, and I was one of the five."
Larry Rayfield Wright, Pro Football Hall of Fame Induction Address
What is personification
You must obey the law because it's illegal to break the law.
What is circular reasoning
"And you know, ladies and gentlemen, my whole life has been about trying to create a climate of opportunity for people.
You know, as my father carried that mail on his back and his father was a coal miner, and you know, I was just told by my cousin -- I didn't realize this -- that my mother, one of four [children], was the only one to graduate from high school. The other three barely made it out of the eighth grade because they were poor...
And you know, as I've traveled the country and I look into your eyes...You want to believe that your children are going to have ultimately a better America than what we got from our mothers and fathers. That's the American legacy: that our kids will be better than we are."
John Kasich's 2016 Ohio Primary Victory Speech
What is an appeal to ethos; What is ethos
What is central idea
Making an educated guess about information that is given
What is infer; What is an inference
Using one thing to represent something else.
What is symbolism