Introduction
What does "WIIFY" stand for?
What's in it for you?
What tense should the conclusion paragraph be written in?
Past tense
Why is maintaining a professional tone important?
It builds crediblity
Bolded
True or False- The introduction should persuade the reader.
False
What does it mean to restate the forecast?
To recap the main points
Why should emotional appeals be avoided
emotions are biased and not factual
True or False- Headers should match the forecast.
True
What question does context answer?
Why does this document exist?
Which two elements of a conclusion can you combine?
Invitation for Inquiry and Contact Information
Why should you avoid persuasive language?
Informative writing states facts, not opinions
Organize the document
What does the "Forecast" part include?
The Main Topics (Headers)
What is the final goal of an informative conclusion?
To reiterate what was learned from the key takeways
What does it mean to stay objective
Focus on the facts, instead of personal opinion
What do headers help readers do?
Scan and navigate the document quickly
What is the tone of an informative introduction?
Neutral, factual
Name all the elements that must be in the conclusion.
Restatement of Purpose, Restatement of the Forecast, Key Takeaways, Invitation for Inquiry, Contact Information
What is the "Bottom Line of Top" Approach?
State the main purpose first
Name one rule for title capitilization.
Don't capitalize small words (ex. and, in, to)