Unilever's Transformation
Innovation
Forces of Change
200

These two companies merged in 1930, based on the logic that animal fats were the raw materials for both margarines and soaps.

What are Lever Brothers and Margarine Unie?

200

This was the name of the venture unit established within the homecare business in 2001, which sought to invest in promising new business ideas.

What is Unispark?

200

The case mentions that "our world is being transformed" and uses these two examples of industries that have already faced significant change.

What are black cabs and hotels?

400

This 10-year plan, spearheaded by Paul Polman, aimed to decouple the company’s growth from its environmental footprint.

What is the Unilever Sustainable Living Plan?

400

This person was the Global Marketing Director that launched The Unilever Foundry in May 2014.

Who is Jeremy Basset?

400

These events, organized by the Foundry, focused on themes like sustainable living, heart health, and smart packaging.

What are hackathons?

500

Under Paul Polman, this change was made regarding the frequency of annual reports and earnings guidance.

What is, no more quarterly annual reports or earnings guidance?

500

This insights-specific evaluation process for technologies and start-ups was implemented by Marie Wolfe within the Consumer Market Insights (CMI) business.

What is the shark tank?

500

The Foundry was designed to facilitate this type of relationship with startup companies, instead of taking equity stakes.

What are commercial relationships?

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