4 Pillars
Which are the 4 pillars of the Innovation Model?
Strategy
Structure
Culture, skills & capabalities
Process & Tools
What is agile?
Agile is set of values & principles that guides how we work together, adds value and quality at all times.
How many modules does the Innovation model have?
5- Frame, Understand, Experiment, Scale & Launch
What is an MVP?
Minimum Viable Product
When do you perform a market test?
To validate a solution in a real context and visualize its market potential.
When you have several variables to test.
Who is in the CENTER of the innovation Model?
The consumer, customer or final user
Which are the 4 main agile methodologies in the Innovation Model?
Design Thinking
Lean Start up
Open Innovation
Scrum
Which module is the only mandatory?
Frame
Name three ideation methodologies
Brainstorming, sacrifitial concepts, kano model, six thinking hats, shop along, cross-pollination...
What are the three market scopes (sizes) in scale?
Controlled, medium or large scope
Which are the Innovation Tiers?
T0- Maintenance (Not innovation)
T1- Care & Improvement
T2- Differentiated
T3- Disruptive
What are the 3 key points to be reviewed in a Scrum meeting?
What was done?
What will happen
If there are impediments or barriers
In the Frame Module, when evaluating your project, what three elements should it have to be considered innovation?
Desirability
Viability
Feasibility
What are the two mental processes that Experiment requires?
Diverge & Converge
How long should a market test iteration should last?
Between 8-12 weeks
Which departments should be participating in a multidisciplinary team?
At least Marketing, R&D, Sales and Manufacturing
What is a kanban board?
A visual system that is visible to and shared amongst the whole team, reflecting team processes and workflows.
It shows the to do, doing and done tasks
When analyzing a consumer reasearch, what three elements does the ELITO method consider?
Findings
Insights
Underlying themes
What are the two variables to prioritize concepts?
Consumer desirability/ Impact
Feasibility/ Effort
In Launch, what is the New Born treatment?
The new born treatment is a ONE year period where the product has full support (marketing communication, POP, sales monitoring, etc)
What is required to change in order to adopt an Innovation Culture?
The way we work
Our mentality
To be consumer- centric
When is Scrum used?
Scrum solves complex problems, therefore we’re going to use it to work on our Innovation Challenges.
What is an insight?
An insight is the interpretation of how a consumer feels and thinks. It has a friction that hasn't been solved.
When do you use Crowdsourcing?
When you need disruptive/ differentiated ideas from external participants
In Launch, what types of learnings should you communicate?
There is a learning worksheet, to describe what were the success factors, error and general learning in each module.