#Hash it out
They're not just for posts! Make sure you're adding hashtags here too.
What is Instagram story?
This posting frequency is ideal for maintaining a consistent presence on Instagram.
What is 3-5 posts daily?
Gone is swipe up -- this new feature is how we'll link users back to our content in an Instagram story.
What is a sticker?
Although Instagram was designed with this in mind, limiting your grid to only this will also limit your reach on the app.
What is photos?
Instagram users who don't follow your account might come to your content via this.
What is following a hashtag?
Just as with push and email alerts or Twitter and Facebook, Instagram should be a part of this newsroom strategy.
What is breaking news?
While your grid might present a slightly more polished look at your paper's journalism, stories are a great place for this.
What is having fun?
Failing to employ these is the surest way to limit your post reach to established followers.
What are hashtags?
You'll want to place a hashtag here, but not here to ensure your post is discoverable in Instagram search.
What is caption, but not comment?
Photos, videos, headlines, Reels, text + images -- this tactic requires a healthy mix of post types.
What is diversifying the grid?
Don't call it a retweet, but this engagement tactic is similar.
What is a "regram" or resharing a tagged post?
Posting consistently without doing this afterward can hinder your account's growth.
What is engaging in the comments?
Checking in on this can help your site determine a particular hashtag's success.
What is impressions from hashtags?
Aside from posting stories and to the grid, doing this regularly is rewarded by the Instagram algorithm.
What is like and engage in the comments?
Polls, question calls and quizzes are examples of this story tactic.
What is engaging followers?
There's no need to include this reminder on the first image of a carousel post.
What is "swipe for more"?