By The Numbers
inStream's inCeption
On the Board
Culture Club
Learning the Lingo
100
22 represents the number of...
Full Time Employees
100
This state was where the concept of inStream was born.
What is New Jersey.
100
Brendan got "on the board" with Pepsi and will be included in a weekly e-mail regarding this...
What is a Statement of Work.
100
What are the names of inStream's Health and Wellness initiative and the social committee?
What is inBalance / The Party Party
100
While the sales department doesn't want to be compared to the infamous Japanese whaling fleet, these type of advertisers with big budgets are hunted and are considered "whales":
What are non cpg advertisers.
200
Like McDonalds, inStream has served billions and billions... of impressions on receipts at the point of sale. (Guess the total number of impressions)
What is 23 Billion (to be exact), 20 billion is an acceptable answer
200
This tavern in Mendham, NJ where inStream was founded, was called what?
What is the Black Horse Tavern
200
How many board members are there?
5 (was 6)
200
Name 3 health and wellness initiatives. (Keep in mind, these are different from social events!)
Smoothies / Tai Chi / Nutritional Eating / Step Challenges / Newsletter
200
Engineering refers to their 9:30 meetings by this rugby term.
What is a scrum.
300
EBT Purchases make up this percentage of purchases at Dollar General and Family Dollar.
What is 5-6%.
300
Before the trek further North, inStream's first home was in this state.
What is New York.
300
Name two board members.
Who are...
300
This "score" is a good benchmark of company culture, employee morale, and engagement...
What is the net promoter score.
300
This is the go to worksheet curated by Mike Robie to find information on inStream's retailers.
What is the Retailer Reference Grid.
400
Infinity Dish has been a client of inStream for this many years
What is 5. (First SOW was executed in 2013)
400
inStream was founded in this year.
What is 2008
400
Dekkers turned from board member to CEO officially in this month of 2016.
What is April (4/2016)
400
Name two doves. (Past or Present)
Patricia, Dylan, Mohsen.
400
Kimberly Clark and Procter and Gamble are both avid users of this style of campaign. Spend $15, save $4-5.
What is a bounceback campaign.
500
inStream was inked #990 on this prominent private business list.
What is the inc. 5000
500
inStream attempted to go digital with e-receipts by partnering with this retail giant.
What is Ahold / Stop and Shop
500
DAILY DOUBLE: Name one of inStream's key advisors.
Who is Eric Williams, others...
500
DAILY DOUBLE What is the name of the MA program that inBalance is a part of?
What is Working on Wellness (WoW)
500
From the 2016 marketing study, this percentage of shoppers said that ads on their receipts are a good way to learn of new sales and promotions.
What is 71% (70% may be acceptable)
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