SALES OPENERS &
BUYING SIGNALS
BUYING SIGNALS
This common Insurance sales call type naturally opens the door to offering AAA Membership.
What is a new quote (auto, home, umbrella)
These type of automotive related events are what Insurance typically covers that Membership does not.
What are accidents and major claims?
This is the AAA MWG membership with basic towing mileage.
What is Classic Membership?
This is how AAA Membership is a direct benefit to the Insurance products
What is Members Save on Insurance policies?
Roadside assistance through AAA Insurance requires an active membership.
What is "True"?
This household situation creates multiple membership sales opportunities.
What are families or households with multiple drivers or residents?
These type of automotive related events are what AAA Membership covers that Insurance often doesn’t.
What are breakdowns and roadside emergencies?
This roadside benefit makes the Upgrade cost for Plus or Premier more valuable to consider for frequent drivers and road trippers.
What is extended towing mileage?
Roadside assistance through AAA is automatically included for all other Drivers listed on the Primary policy
What is "False"
This offer phrase is a best practice for protecting household Associate Members
What is the "'Phrase That Saves' - Today you can add someone in your household to the membership for $...Who else would you like to protect?"
This single Auto Insurance question can uncover the right membership level in seconds.
What is ‘How far do you typically drive 1-way from home to work or school?’
This limit applies to the number of roadside service calls per membership year.
What is 4 service calls per year?
This membership level is typically the best fit for someone who owns RVs, Trailers, or Motorcycles
What is *Premier Membership?
This is an appropriate response to “The membership seems expensive for roadside services I may never use."
What are "The hope is that you won't need to use it for roadside emergencies and can find value in the everyday benefits (Discounts, Trip Planning, Branch Services, Identity Protection and more)
This required feature for New / Reinstated memberships helps to increase Member retention.
What is Automatic Renewal?
These lifestyle changes often create easy membership cross-sell opportunities.
What is new car, new drivers, or new home.
These are any two Roadside services besides towing included with AAA membership.
What are lockout service, flat tire service, fuel delivery, or battery service?
This waiting period for (Active) Members applies before upgraded benefits become available.
What is the (10) day upgrade waiting period?
This key advantage makes AAA Membership more flexible than many other insurance roadside options.
What is coverage follows the Member - even as a passenger or in a rental, not just the vehicle?
This is required to read verbatim upon agreement of Automatic Renewal.
What is Automatic Renewal Authorization Script?
This is the number-one emotional reason Members value AAA membership.
What is peace of mind?
This Waiting Period for New/Reinstated Members accurately sets expectations for Roadside Service.
What is (48) hours
This is a common wrong practice regarding Classic membership that an Insurance agent can easily correct to improve value.
What is offering Classic as the best value for a lower down payment?
This sales strategy or approach helps Insurance agents to sound confident in a Membership offer.
What is 'Making Recommendations' or 'Offer Relevant Products' - based on information provided
This is the True North reason that Insurance agents should always offer full value of AAA Membership.
What is creating Members For Life?