A schedule that notes when ads will appear in individual vehicles.
What is the media schedule?
100
The average number of times an individual within a target market is exposed to a particular ad within a specific time period.
What is frequency?
100
Online journal of an individual or group.
What is a blog?
100
A form of database marketing where the company sends materials to customers who give the company permission to do so.
What is permission marketing?
100
The most popular method of coupon distribution.
What are Free-Standing-Inserts, or FSI's?
200
The person who formulates a media program starting where and when to place advertisements.
Who is the media planner?
200
The number of people, households or businesses in a target market exposed to a media vehicle at least once during a given time period.
What is reach?
200
An advertisement that is tied to email or other form of online communication in which one person passes on the ad to other consumers.
What is viral marketing?
200
The words that RFM stand for in RFM analysis.
What are recency, frequency and monetary?
200
Prizes, gifts or special offers consumers receive when purchasing products.
What are premiums?
300
A one-time placement of an ad on a local television station.
What is a spot-ad?
300
The theory that consumers have a selective attention process, they give the most attention to messages that meet their needs, and the closer an ad is to purchase, the more powerful the ad will be.
What is the recency theory?
300
The planned insertion of a brand or product into a movie, tv show or other media program with the purpose of influencing viewers.
What is product placement?
300
A program designed to build long-term loyalty and bonds with customers through use of personal touches and information stored in technology.
What is customer relationship management?
300
A free-of-charge delivery of a product to consumers for their use.
What is sampling?
400
The measure of a firms target market that is exposed to a show on tv.
What is a rating?
400
The disadvantages of this media are short exposure time, brief messages, little segmentation possible and cluttered travel routes.
What is outdoor advertising?
400
Direct mail offers placed inside of a statementor bill.
What are statement stuffers?
400
A type of consumer who purchases only one brand - regardless of any deal being offered.
What is a brand-loyal consumer?
500
CPM is short for...
What is cost per thousand?
500
A type of media that has high credibility, a short life, and possible high pass-along readership.
What is newspaper?
500
A form of in-store marketing that's a special display and advertises merchandise.
What is POP - or point-of-purchase?
500
Obtaining permission, offering meaningful content, reinforcing incentives, increasing permission and leveraging permission for dual-benefit.
What are the steps to building permission marketing programs?
500
The placement of two promotional materials together.