Ovative Growth
What are the 2 roles within client services?
Account Manager & Account Director
What channels do we offer?
Paid: Paid Search, Display/Paid Social, Affiliate
Owned: SEO, Site Opt
What is the main difference between Display ads & Paid social ads?
One option: Whether or not the ad appears on a social network platform or not
What does MAP stand for?
Marketing Analytics Platform
How often should you track your hours in harvest?
Ideally daily. Definitely weekly.
Name 2 ways Ovative differentiates itself from its competitors.
Multiple answer.
EMR - Optimizing to Enterprise, MAP product, Structured Thinking, Focusing on incrementality, etc.
What is a main difference between paid & owned channels?
One option:Whether or not we have to pay a platform to share out ads/optimize the site.
Give an example of an affiliate publisher.
Retail Me Not, Ibotta, Ebates, Honey, Brad's deals, etc.
What are the 3 primary sources of MAP data?
Pixel/digital interaction data, CRM & Platform
Who is most responsible for one's professional development?
You!
What 3 teams sit under the Ovative Growth branch of ovative?
Client Services, Marketing, and Biz Dev
What is a search terms report?
It provides you with all of the search terms that your keywords matched to, during a given time period.
What is programmatic buying?
The use of technology to buy media, instead of RFPs and extensive legal reviews. This type of buying is possible on a DSP.
Name 5 of the 7 Build teams.
Data Science, Data Engineering, Data Visualization, Solutions Architecture, Measurement Solution, Technology Project Management, Product Enablement
Name our 4 values.
Genuine, Engaged, Driven, Accountable.
Draw the Ovative house.
See jeopardy moderators
What are the 4 components of the purchasing funnel?
In paid search, what determines the ad rank on the Search Engine Results Page?
Bid x Quality Score
Give your best MAP elevator pitch.
MAP is a unified marketing measurement & optimization platform used to enable decisions that maximize enterprise value.
Name our 4 development pillars
Subject Matter Expertise, Structured Thinking, Leadership, Client engagement.
What is the Biz Dev tagline/vision statement we use in front of clients to describe what we'll do for them?
We are a digital media and measurement agency seeking to transform the measure of marketing success.
Name 2 common bidding platforms used within Paid channels.
Kenshoo, Marin, Google Analytics, etc.
Describe what A/B testing is.
A method of comparing two versions (one a control) of something against each other to determine which one performs better.
How does MAP intersect with EMR?
EMR can be done without MAP. We believe MAP is the best way to enable EMR.
Describe the 3 parts of the 70-20-10 model.
We learn best in 3 ways: Formal training (10%), developmental relationships(20%), and on the job (70%)