Marketing Communications
The Steps
International Communications #fail
Legal Constraints
Media Planning
100
The activity or profession of producing advertisements for commercial products or services.
What is an example of advertising?
100
First Step.
What is perform market research?
100
First #Fail
What is media inadequacy?
100
Choosing Coke over Pepsi.
What is comparative advertising?
100
Consideration One
What is availability?
200
Activities that stimulate consumer purchases and improve retailer or middlemen effectiveness.
What is a sales promotion?
200
Second Step.
What is specify the goals of communication?
200
Second #Fail
What is not reaching the right audience?
200
French government recently forbade television ads for retailers, publishers, cinema.
What is advertising specific products?
200
Consideration Two
What is cost?
300
An exhibition for companies in a specific industry to showcase and demonstrate their new products and services
What is a trade show?
300
Third Step.
What is develop the most effective message for the market segment selected?
300
Third #Fail
What is different cultural interpretations?
300
Kuwait government allows only 32 minutes of advertising exist.
What is control of advertising?
300
Consideration Three
What is coverage?
400
A promotional method in which one party, a salesperson, uses skills and techniques for building personal relationships with another party.
What is personal selling?
400
Steps Four and Five.
What is execute the select effective media and compost and secure budget based on what is required to reach goals.
400
Fourth #Fail
What is message may not assess the needs of the market?
400
Number, length and accessibility to media via commercials.
What are limitations?
400
Consideration Four
What is lack of market data?
500
The sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles
What is direct selling?
500
Steps Six and Seven.
What is execute the campaign and evaluate campaign relative to goals specified?
500
Example of a #Fail
What is KFC, Budweiser, etc.
500
A specific tariff.
What are special taxes?
500
Limited newspapers, low circulation of magazines, expensive radio and T.V. advertisements.
What are tactical considerations?
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