Definitions
A significant and sudden development or discovery
Breakthrough
Survey
Questionnaire
As the ... in the smartphone industry, Apple continues to set trends and dominate global sales
market leader
To introduce a new product to the market
Roll out
Brand integration
Product placement
The new Adidas sneakers were so popular that customers ... within hours of their release
snapped them up
The gradual elimination of a product
Phase out
Trend analyst
Trend spotter
The ... strategy highlighted convenience and innovation, aiming to appeal to professionals
product positioning
A specific, smaller segment of a market that is targeted by a particular product
Market niche
Remove, retract
Withdraw
Effective ... helped the business adjust its marketing campaings to different customer groups based on age and preferences
market segmentation
A business model where basic services are provided for free of charge, while premium features are offered for a free
Freemium
Unstable, erratic, unpredictable
Volatile
The team spent months refining their app to ensure it was ... before launching it to the public
commercially viable