Vocabulary
This term refers to promoting a product or service across multiple countries.
international marketing
This country is known for its green tea-flavored Kit Kats.
Japan
This American coffee chain is known for its global presence and personalized cups.
Starbucks
This fast-food chain’s slogan is “I’m Lovin’ It.”
McDonald's
This tech giant’s logo is inspired by an apple with a bite taken out of it.
Apple
This is the group of people a company wants to sell its product to.
target audience
This company changed its "finger-lickin’ good" slogan in China because of translation issues.
KFC
This tech company is famous for its iPhones and global advertising campaigns.
Apple
This soft drink brand’s famous slogan is “Open Happiness.”
Coca-Cola
This toy company created a famous movie series featuring animated bricks
LEGO
This term describes the use of digital platforms like social media, websites, and e-commerce to reach international customers.
digital marketing
This potato chip brand offers unique flavors like "wasabi" and "seaweed" in Asian markets.
Lay's
This American multinational tech company is known for its social media platforms like Facebook, Instagram, and WhatsApp.
Meta
This sportswear brand’s slogan is “Just Do It.”
Nike
This international electronics company, famous for its cameras and smartphones, was originally founded in Japan as a precision instrument company.
Sony
A marketing strategy focused on creating awareness for a product.
promotional campaign
This company in Japan markets a "Black Burger" made with squid ink for local customers.
Burger King
This Swedish furniture retailer is known for its flat-pack furniture sold worldwide.
IKEA
This luxury car brand uses the slogan “The Ultimate Driving Machine.”
BMW
This chocolate brand, originating from Switzerland, was the first to create a milk chocolate bar.
Nestlé
The process of creating a unique name or image for a product in consumers’ minds.
branding
This airline altered its flight menu in the Middle East to exclude alcohol and offer halal meals.
Emirates
The parent company of Google
Alphabet Inc.
The Dunkin Donuts slogan in America
America Runs on Dunkin
This company’s name means “three stars” in Korean.
Samsung