Programming
Which Tastemade platform has the largest social following?
Facebook (32M)
Name 3x platforms Tastemade launches branded content on?
Instagram, Facebook, Youtube, Pinterest, Snapchat, TikTok, TMTV
What does HOR stand for?
What does HOR stand for?
When does the content partnerships team get assigned to branded campaigns?
When a sale is 95% finalized (when we have verbal commitment)
If we’re looking for a good content example to show a client, which team should we reach out to?
Programming
What are the 3x Tastemade content categories?
Food, Travel, Home
What department does account management coordinate targeting/ads with?
Rev/ad ops
What does HOD stand for?
Hands Only Design
When does the content partnerships team finish their duties in the branded content process?
When we deliver the final assets (to the client + project files/programming/account management)
Which team is responsible for fleshing out a proposal for a client?
Brand Strategy with Sales support
What is the maximum length a standard video can be on Instagram?
1 minute
What is a dark post?
A dark post is a paid/boosted/targeted post. It’s a term used to describe a targeted ad that doesn't appear on the advertiser's timeline or in the feeds of the advertiser's followers (i.e. a dark Instagram post won’t live on Tastemade’s Instagram feed).
Which of the following is NOT a Tastemade show: Struggle Meals, Kitchen Little, Can You Chef?, Baking it Easy
Can You Chef?
How far in advance does Post Production need the Edit Submission form filled out before a shoot?
2 weeks before edit begins
Which team is responsible for reporting on campaign metrics (i.e. views, impressions, etc.)?
Account Management
How long does Programming need to draft social copy?
48 hours minimum
What is a view versus an impression?
An impression is defined as when an ad loads (~1 sec), while a view is defined per platform to represent their measurable unit of viewership (i.e. Facebook/Instagram = 3s, Pinterest = 2s, YouTube = 30s)
What is the name of Tastemade’s content library/where final deliverables are uploaded?
Truffle
How far in advance should social copy be requested?
48 hour minimum
What is the purpose of an internal review?
Ensure that the asset is aligned with the Tastemade voice, follows Tastemade best practices, and maintains and/or exceeds the client’s standards and brand guidelines.
Per Tastemade best practices, after what timecode can the first brand integration appear?
Per Tastemade best practices, after what timecode can the first brand integration appear?
What’s an example of an FTC disclosure on Instagram?
#ad, #sponsored, or #paid followed by brand in caption, branded partnership/handshake tool
What’s the name of one of Tastemade’s television shows?
Struggle Meals, Make This Tonight...etc
Name 3 brand partners that have worked with/are currently working with Tastemade.
California Avocados, Daily Harvest, Netflix..etc!
Name a Tastemade founder.
Larry Fitzgibbon, Steven Kydd, Joe Perez