business cycle
Period in which business activity has reached a maximum
What is peak?
Institution of higher learning which offers teaching and research facilities and awards a variety of bachelor’s degrees, master’s degrees and doctorates
What is university?
Trusted guide or counselor who provides information, advice and support
What is mentor?
Most inexpensive way to reach a mass audience
What are Newspapers?
Tool needed to read online documents
What is browser?
Two consecutive quarterly declines in gross domestic product; also known as contraction
What is recession?
Institution of higher learning which offers bachelor’s degrees in liberal arts, science or both
What is college?
Financial aid awarded to a student, as for the purpose of attending an institution of higher learning, often offered for academic achievement; does not require repayment
What is scholarship?
Focus on a specific target audience
What are Magazines?
Generate the largest percentage of new traffic to web pages
What is search engine?
Lowest levels experienced during a recession; accounts for the least amount of output and employment
What is trough?
Requires 60 hours of coursework, usually taking two years to complete; vary based on school and subject area
What is associate degree?
Financial aid given to a student of an institution of higher learning by the federal government, state government, college, or organization; usually offered due to financial need; does not require repayment
What is grant?
Allows adds to be sent directly to a consumer
What is Direct Mail?
Allow small businesses with large companies at a modest price; provide potential customers with basic company information
What are homepages.
Increase in the key measurements of aggregate economic activities such as employment, sales and income resulting in a rise in productivity; also known as expansion or recovery
What is growth?
Requires 120 hours of coursework, usually taking four years to complete; include general education courses and courses specific to the student’s major
What is bachelor’s degree?
Financial aid provided on the terms it will be repaid
What is loan?
Used to sell products or services
What are Flyers?
Graphic advertisements on Internet sites
What are advertising banners?
Measurement of physical output for each unit of input used; usually referring to labor hours
What is productivity?
Subject of specialization chosen by a student of an institution of higher learning
What is major?
Program providing financial aid to a student of an institution of higher learning in exchange for employment services
What is work-study program?
Used to compliment or extend the effects of advertising in other media
What are Telephone Directories.
Online advertisements which appear over a browser window
What are pop-up adds.