Chapter 10 Grid
Which theorist focused on motivation as something that satisfies as compared to hygiene factors which only lead to dissatisfaction?
C. Herzberg
According to the Motivation-Hygiene Theory the lack of opportunities for advancement could fall into which area:
A. No dissatisfaction
B. Satisfaction
B. Satisfaction
This phase is characterized by an increase in sales resulting from a modification made to an existing product.
C. Recovery
When developing a marketing strategy, you need to consider the 4 P’s of marketing. Which of the following is not one of the four P’s:
A. Plan
B. Promotion
A. Plan
This document gives the financial wealth or health of a business on any particular date in time.
D. Income Statement
Which theorist identified one management style as believing people are inherently lazy, avoid responsibility and work, and aren’t very intelligent.
A. McGregor
The following are characteristics of a Theory Y management style:
A. People usually accept and often seek responsibility.
B. The average person dislikes work and will avoid it if he/she can
A. People usually accept and often seek responsibility.
This phase is characterized by a leveling off of sales and profits begin to fall.
B. Maturity
What would the demographics of a particular city tell you?
A. The ethnic make-up of people in that neighborhood
B. The number of people in the United States that are of a particular ethnic background
A. The ethnic make-up of people in that neighborhood
This item is on a balance sheet and identifies what you own.
E. Assets
This theorist focused on finding better ways to do a specific task versus motivating people. He focused on productivity as a function of the process in which work is done (like assembly line work).
B. Taylor
Under McClelland, an individual with the need to work around a lot of people would fall into which category:
A. Growth/Advancement
B. Affiliation
B. Affliation
This phase is characterized by a consistent drop in profits due to many competitors in the market and a reduction in the wants/needs of customers to have the product.
E. Decline
Which best explains Green marketing?
A. When marketers try to attract people that are environmentally conscientious
B. When marketers are trying to attract people that are specific to the forestry market
A. When marketers try to attract people that are environmentally conscientious
On a balance sheet: Assets = Liabilities + _________________
B. Owners Equity
This theorist believed that an individual could not become all they could be if they didn’t satisfy certain levels of needs which were part of a specific hierarchy.
D. Maslow
Herzberg believed that there were factors that led to job dissatisfaction. These were known as:
A. Theory X factors
B. Hygiene Factors
B. Hygiene Factors
This phase will see a large investment in Research and Development to identify ways to diversify existing products.
B. Maturity
When developing a product, a business must identify who, specifically, they want to initially purchase the product. This specific group that is identified is called the:
A. Goal Market
B. Target Market
B. Target Market
This is the amount that is subtracted from Sales to tell you what your really had in revenue.
A. Cost of Goods Sold
This theorist identified motivation as first identifying whether people were motivated by either achievement, affiliation with others, or power.
E. McClelland
Under the Theory of Needs (Achievement, Affiliation, Power) which best describes Institutional Power:
A. The need to have people look up to you.
B. None of these have anything to do with Institutional Power.
B. None of these have anything to do with Institutional Power.
This phase is characterized by the highest costs and typically has low profits.
A. Introduction
This phase of marketing is characterized by the highest costs and typically low profits:
A. Introduction
B. Growth
A. Introduction
On an income statement, this item identifies the amount of profit you actually made.
C. Net Income