Marketing
An i________ buying decision is a purchase made with no planning or research.
Impulse
What would be an a media example to advertise to young people?
Digital/Social Media
consists of the words designed to grab attention so viewers will read the rest of the ad.
Headline
What fast-food chain famously sold out of chicken sandwiches in 2019 and announced they'd return on a Sunday to take a jab at rival Chick-Fil-A?
Popeyes
Who was the first Disney Princess
Snow White
Dividing the market of potential customers by their personal statistics is ____________ segmentation
Demograpgic
P_______ M___ is a combination of the elements used in a promotional campaign
Promotional Mix
L_________ is how the words and art are assembled on the page
Layout
What used car retailer, which has its headquarters in Richmond, Virginia, trades on the New York Stock Exchange under the ticker KMX?
CarMax
In 1975 this famous movie was made of the coast of Cape Cod
Jaws
P_________ refers to the nonpersonal communication with customers that influences purchasing.
Promotion
ffective advertising is aimed at the t_______ m______, or people most likely to buy the product.
Target Market
create intrigue
appeal to the senses
sound newsworthy
use action words
meet goals
Copy
What private electronics accessory company based in Fort Collins, CO is most well-known for a series of mammalian named phone cases that are water-resistant, shock-resistant, and drop-resistant?
OtterBox
Which party powerhouse teamed up with Havana Brown to light up the night with 'We Run the Night'?
Pittbull
Dividing the market by certain preferences or lifestyle choices is __________ segmentation
Psychographic Segmentation
What is the difference between product and institutional advertisements
Product: about the product
Institutional: about the company
T__________ is the visual aspect of the words printed on a page.
Typography
What athleisure brand was once designed with a specific "muse" in mind: a 32-year-old woman named Ocean making $100,000 a year?
Lululemon
What 2016 trend was made famous with the "Black Beatles" song
Mannequin Challenge
What are the 4 p's of marketing
Product, Price, Place, Promotion
Message in your promotion is trying to either I_____, P_______, or R_________
Inform, Persuade, Remind
In layout, it is important to use your W________ ________ correctly
White Space
Speaking of neutral: Cowa is a nature-friendly Bitcoin mining company, based out of what Alpine country that William Tell called home?
Switzerland
Which player had exactly 7 consecutive finals appearances in the 2010s, appearing on both the Cavs and the Heat
James Jones