Aspects of a Business Plan
The roadmap of where a business will be going
What is a business plan?
Highly centralized; Does not allow citizens to have an influence on the laws of the government
What are totalitarian governments?
Defined the key management decisions needed to be successful in marketing
What is the marketing mix?
non-intervention by the government
What is laissez-faire?
the difference between the amounts of money it costs a company to manufacture a product compared to the cost they charge customers for it
What is mark-up percentage?
Should be no longer than 2 pages; highlights the proposed business and financial data
What is the executive summary?
Based on economic equality
What is communism?
Price; Place; Product; Promotion
What are the 4 P's?
An economy that incorporates elements of market and command economies
What is a mixed economy?
an agent or connector between people and things
What is an intermediary?
The purpose of an organization; part of the business philosophy
What is a mission statement?
Based on idealistic goals
What is fascism?
Brand or product name; Styling; Quality; Safety; Packaging; Repairs and support; Accessories and services
What are basic product decisions?
What is globalization?
What is inventory?
Discusses where the business will operate
What is trading area analysis?
Allow citizens of the country to influence the laws of the government
What is a democratic government?
Includes decisions about advertising, personal selling, sales promotions, and publicity and public relations
What is promotion?
the practice in which nations conduct relationships with one another
What is diplomacy?
the path a product takes from the manufacturer to the hands of a consumer
What is the distribution channel?
Describes strategies for the activities which will communicate value to customers
What is the proposed marketing plan?
Division of power; Administration; Constitution; Suffrage
What are government issues?
Selecting advertising media; Creating personal sales force tactics; Designing sales promotions and special offers; Maintaining effective media and public relations; Establishing a marketing communication budget
What are basic promotion decisions?
the total market value for all goods and services produced within a country during a specific time period
What is gross domestic product (GDP)?
the details of an organization and the functions that keep it running appropriately
What are logistics?