Chapter 12
The name, term, or symbol that identifies a seller’s product and differentiates it from competitors.
What is a brand?
This promotional method allows customers to receive a partial return on the purchase price of a product, often requiring a form and proof of purchase.
Answer: What is a rebate?
This term describes the online interactions that allow people and businesses to communicate and share ideas.
What is social media?
An examination of a company's financial statements and the accounting practices that produced them.
What is an Audit?
This type of investor provides financial backing for small business start-ups or entrepreneurs.
What is an angel investor?
A smartphone that a buyer compares across features, prices, and warranties falls into this category of consumer products.
What is a shopping product?
What is a sample?
These are individuals who have a large following on social media and influence their audience’s purchasing decisions.
Who are influencers?
This equation shows the fundamental relationship between a company's financial resources: Assets = Liabilities + What?
What is Owners' Equity?
When a corporation first sells common stock to the general public?
What is an initial public offering (IPO)?
In this stage of the product life cycle, competitors increase, sales grow rapidly, and marketing focuses on building loyalty.
What is the growth stage?
This type of retail store sells a narrow product mix with deep product lines and is also known as a limited-line retailer.
What is a traditional specialty store?
This e-business model focuses on transactions between businesses.
What is the B2B (business-to-business) model?
This statement illustrates how a company's operating, investing, and financing activities affect cash during an accounting period.
What is the Statement of Cash Flows?
Money received from the owners or from the sale of shares of ownership in a business.
What is equity capital?
The number of products in a single product line represents this dimension of the product mix.
What is the depth of the product mix?
This strategy encourages cooperation among channel members to reduce inefficiencies, costs, and redundancies in the distribution system.
What is supply chain management?
This term describes the process of searching through data records to find useful information.
What is data mining?
Passed in 2002, this act was designed to improve corporate financial information accuracy and protect investors.
What is the Sarbanes-Oxley Act?
A budgeting approach where every expense must be justified.
What is zero-base budgeting?
Costs that vary depending on the number of products produced are referred to as these.
What are variable costs?
What is a distribution channel (or marketing channel)?
These are numerical metrics like website visitors or leads that help measure a company’s progress toward its objectives.
What are key performance indicators (KPIs)?
This software program provides relevant data and information to help employees make decisions and answer "what if" questions.
What is a Decision-Support System (DSS)?
A type of short-term financing extended by a seller who does not require immediate payment after delivery of merchandise.
What is trade credit?