Find Your Customers
This type of segmentation focuses on age, gender, income, and education.
What are demographics?
This type of question allows people to answer in their own words.
What is an open-ended question?
This personality color is often energetic, adventurous, and competitive.
What is Orange?
This business type exists mainly to help causes instead of earning profits.
What is a non-profit?
These initials stand for the agency responsible for workplace safety.
What is OSHA?
This type of segmentation focuses on lifestyles, interests, and values.
What are psychographics?
This type of question usually has limited answer choices like yes/no.
What is a closed-ended question?
This personality color is usually organized, dependable, and structured.
What is Gold?
This intermediary buys products in bulk and sells them to retailers.
What is a wholesaler or distributor?
OSHA’s main job is to do this in workplaces.
What is enforce safety standards and protect workers?
This type of segmentation focuses on location or region.
What are geographics?
“Are you happy with your purchase? Yes or no?” is this type of question.
What is a closed-ended question?
This personality color is often analytical, logical, and curious.
What is Green?
This intermediary changes raw materials into finished goods.
What is a processor?
Countries may use tariffs, quotas, and embargoes to protect this.
What are domestic businesses or the national economy?
Businesses segment markets mainly to do this more effectively.
What is target specific groups of customers?
Rewrite “Are you happy with your purchase?” into an open-ended question.
What is “How do you feel about your purchase?” or similar?
This personality color is often caring, emotional, and relationship-focused.
What is Blue?
This organization is owned and operated by members for their mutual benefit.
What is a cooperative (co-op)?
An embargo is best described as this type of trade restriction.
What is a complete ban on trade with another country?
Name the three main segmentation categories businesses use.
What are demographics, psychographics, and geographics?
Businesses use surveys mainly to gather this.
What is customer feedback or market research data?
This leader inspires others through charm, confidence, and communication skills.
What is a charismatic leader?
This business ownership structure shares ownership and profits between two or more people.
What is a partnership?
This is one reason governments place restrictions on international trade.
What is protecting jobs, national security, or local industries?