Vocabulary
Marketing
Terms
Finance & accounting
Ethics & Social Responsibility
100
A form of business organization defined as an association of two or more persons operating as co-owners.
What is partnership?
100

The combination of ways a business communicates about its products

What is the promotional mix?

100
the state of being responsible for something
What is liability?
100
The primary goal of all businesses
What is to earn profit
100

Making workers go through a change regardless of their wishes

What is coercion?

200
Two companies combining to form a new company.
What is a merger?
200

A feature of a product that differentiates it from the competitors

What is USP?

200
The process of dealing with or controlling things or people
What is management?
200

Spending on non-current assets

What is capital expenditure?

200
A business's obligation to maximize its positive impact and minimize its negative impact on society.
What is social responsibility
300
A person who organizes and manages any enterprise, usually with considerable initiative and risk.
What is a entrepreneur?
300

The sales of a business measured as a proportion of the total market

What is market share?

300
The sale of goods and services to foreign markets
What is exporting?
300

financing your business through small investments from a large number of supporters

What is crowd-funding?

300
Formalized rules and standards that describe what a company expects of its employees.
What is the company's code of ethics
400
A written description of a new business venture that describes all aspects of the business.
What is a business plan?
400

a group of people gathered together to have an open discussion

What is a focus group?

400
Being able to interact in the workplace.
What is communication?
400

items owned by a business that do not have a physical form

What is intangible assets?

400
Principles and standards that determine acceptable conduct in business.
What is business ethics
500
Rivalry among businesses.
What is competition?
500

A method of analysing a business's products in terms of market share and growth

What is the BCG matrix?

500
Businesses owned and operated by one individual.
What is sole proprietorship?
500

A series of techniques designed to assist in decision-making of whether to invest in various projects

What is investment appraisal?

500

a group of people with common interests who work to influence public opinion and government decisions.

What is a pressure group?

M
e
n
u