Marketing Mix
includes decisions about product’s design, brand name, packaging, and warranties
Product
In this concept, the emphasis is on updating and improving the quality of the product. These actions, along with providing features that are useful and appeal strongly to customers, allow for the product to be offered at a higher price.
Product Concept
A group of individuals or organizations, or both, that need products in a given category and that have the ability, willingness, and authority to purchase them
Market
This job features dealing with customers and getting them the products and services they need.
What is a sales job?
This Segment might include age gender or race
What is demographic?
Focuses on providing information to target markets
Advertising, personal selling, sales , public relations
What is promotion?
Large department stores that sell products in bulk at low prices employ this marketing concept?
production concept
Purchasers and/or household members who intend to consume or benefit from the purchased products and who do not buy products to make profits
Consumer Markets
This job focuses on maintaining a positive image and getting free exposure through the media
What is public relations?
This segment focuses on regional or city size?
What is Geographic?
Involves not only transportation and storage, but also intermediaries or where you sell the product
What is distribution or place?
When a company focuses on its social responsibility to the world and positions itself as the ethical choice, it is using the societal marketing concept.
Societal
Purchase specific kinds of products for use in making other products for resale or for day-to-day operations
Business to Business Markets
direct programs that combine advertising with purchasing incentives to increase sales.
What is a promotions manager?
This segment explores your personality or lifestyle
What is Psychographic?
Concerned with both how much the good cost to the consumer and discounts
What is price?
This concept focuses on the needs and desires of the customer.
Marketing Concept
Sometimes called the 4p's
What is the Marketing Mix
sell ideas to businesses and individuals in increase sales.
Advertising Sales Agents
This segment tries to predict when you the customer might buy something?
What is behavioristic segment
A combination of product, price, distribution, and promotion developed to satisfy a particular target market
What is Marketing Mix?
soda is an examples of items that customers do not need. For this reason, companies that offer these products will often push their products rather than providing what the customer needs.
Selling Concept
A group of individuals or organizations, or both, for which a firm develops and maintains a marketing mix suitable for the specific needs and preferences of that group
Target Market
This job focuses on getting information about what your customer really wants and needs
What is Marketing Research?
Directing a single marketing mix at the entire market for a particular product
What is Undifferentiated approach?