Data
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This Eulerity employee has four legs
DANUBE
the process of systematically examining data or information to discover patterns, relationships, and insights
Analysis
An upward trend indicates
Growth
A datapoint that deviates significantly from the majority of the dataset
Outlier
A quantifiable measure used to track, analyze, and evaluate a marketing campaign
Metric
A form that data can come in
(name one)
numbers, text, images, or multimedia
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After analyzing the Eulerity lunch calendar, this type of cuisine ordered the most
Mediterranean
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A cyclical trend in Miguel's wardrobe
Suit Tuesday!
The path or course that a set of data points follows over time
Trajectory
A measurable value that demonstrates how effectively an organization is achieving its key business objectives
Key Performance Indicator (KPI)
The two main ingredients of data storytelling
Data + Your Perspective!
Eulerity technology employs which data analysis technique to optimize campaigns in real time
machine learning algorithms
The trend that exhibits recurring patterns
Data trajectory is based on
Historical patterns
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A metric Danube tracks to measure a successful day in the office
(name one)
Hours of sleep, number of treats, number of pets, number of meetings interrupted, etc.
Data that describes qualities or characteristics and is non-numeric
Qualitative Data
transform raw data into meaningful information
A Eulerity brand in an industry that is experiencing a downward trend
(name one)
Deka Lash or other (audience decision)
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This outlier employee works full time at Eulerity AND runs her own bakery!
LUISA :)
KPIs are used to assess performance by...
Comparing against benchmarks
Informed Decision-Making, Problem Solving, Performance Evaluation, Predictive Analysis, Efficiency, Research & Discovery, Personalization, Transparency
A type of data analysis
(name one)
descriptive, exploratory, inferential
A way that analyzing trends helps us
(name one)
making predictions and informed decisions
Analyzing trajectory provides insights into...
The momentum and velocity of a trend
Metrics are crucial in digital marketing as they...
(name 2)
Assess effectiveness, inform decision-making, show ROI, understand user behavior and campaign performance, implement strategies for improvement, manage outliers