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What is Marketing?
The art and science of promoting a product or service.
What is Public Relations?
Fixing your image
What is Branding (Type of marketing)
promoting/presenting your image
What is Advertising?
Selling your image
What is a channel?
How/Where/When you see an ad
Name 3 traditional channels?
Open Answer
The difference between traditional and digital marketing?
Data
What is one thing you saw on CNN 10 today that connects to Digital Marketing?
Open Answer
Where is Ms. Terryann from?
Antigua
What is a Duopoly?
When 2 companies owns majority of an industry.
What is the marketing funnel?
The goals of Advertising
What is the most viewed YouTube video ever?
Baby Shake (10 billion views as of January 2022)
The 2 Duopoly of Digital Marketing
Google and Facebook
Who were the first people to join Facebook?
Harvard Students / College students
What are the goals of the marketing funnel?
Awareness, Consideration, Conversion(Actions)
What are the 4 Elements of Advertising?
Goal, Channel, Audience, Message
What social media platform is best for networking (making professional connections?
What are the 4 entities of advertising?
Brands, Agencies, Platforms, Consumers
What was the most used media during Covid?
Youtube
What is the most used social media channel in 2022?
Meta - Facebook
What is a Call to Action
The action the advertising wants the customer to perform. (buy now, learn more etc.)
In 2023 how much money is the US Digital Advertising Market projected to make?
160 Billion
How many accounts are on twitter?
69.3 million ( as of 2021)
What is the name of the first search engine?
Archie
What is Consideration?
The second layer of the Marketing funnel where customers are considering the product/service.