Point, Line, Plane
What is a point?
The smallest unit of visual communication.
What is repetition?
A repeated visual element creates this sense of movement.
What is scale?
Relative size in a composition is known as this.
What are the primary colors?
Red, blue, and yellow make up this group of hues.
What are serifs?
small decorative lines or strokes at the ends of a letter's main strokes. They are used in serif fonts to create a traditional, elegant, and authoritative look, and are often used for body text in long-form print like books and magazines due to their perceived contribution to readability.
What is directional movement?
A line created by the movement of a point produces this type of direction.
What is symmetrical balance?
Balance where elements mirror each other on both sides.
What is visual texture?
Texture you can visually see but not physically feel is called this.
What are complementary colors?
Colors opposite each other on the color wheel are called what?
What category of type is handwriting or calligraphy?
Handwriting and calligraphy fall under the Script or cursive category of typefaces, which are designed to imitate hand-lettering. While calligraphy is a specific art form with a more formal and artistic quality, both are distinct from standard typefaces like serif and sans-serif.
What is mass or shape?
A plane is formed when a line takes on this visual property.
What is asymmetrical balance?
A composition that is balanced but not mirrored uses this type of balance.
What is exaggerated scale or monumental scale?
Exaggerated shifts in scale for dramatic effect are known as this technique.
What is a monochromatic color scheme?
A color scheme using one hue plus its tints and shades is called this.
What is closure?
The Gestalt principle where the eye completes missing information.
What is linear perspective?
Lines that imply depth through convergence are examples of this concept.
What is rhythm?
Alternating, flowing, and progressive are all types of this design principle.
What is pattern?
This term describes texture created through repeated marks or shapes.
What are secondary colors?
Mixing two primary colors creates this class of colors.
What is proximity?
The principle that objects close together are perceived as related.
What is stippling (or pointillism)?
When points are arranged to create texture or tone.
Why is repetition a fundamental principle in graphic design?
Repetition is essential because it creates unity, consistency, and continuity by reusing design elements like colors, fonts, and shapes throughout a piece. This reinforces brand identity, aids in navigation, and strengthens the viewer's recognition of content, leading to a more professional and cohesive final product.
What is perspective (or size diminution)?
When scale is used to create depth, it usually relies on this spatial principle.
What is a triadic color scheme?
A set of three hues evenly spaced around the color wheel form this type of scheme.
What category of typeface is a modern, clean, or minimal personality?
A sans-serif typeface is the category that embodies a modern, clean, or minimal personality. These fonts lack serifs, which are the small decorative strokes at the ends of letterforms, resulting in simple, clean lines and a straightforward appearance.