Terms Related to Social Network Structure
The person whose behavior is being analyzed
What is Ego?
The active process of using planned strategies to spread information to promote adoption
What is Dissemination?
The initial users of an innovation and tend to be described as adventurous and comfortable with risk
Who are Innovators?
A planning tool that provides lay term prompts for identifying health behavior antecedents
What is PER Worksheet?
Small groups of individuals that come together for a brief period to discuss behavior, attitudes, beliefs, and other antecedents in a group setting; typically have a trait or behavior in common
What are Focus Groups?
A person that may or may not be connected to other objects in a network
What is Node?
The process by which an innovation moves through channels of a social system
What is Diffusion?
Come after innovators; this category of adopters has the highest proportion of opinion leaders; these users are more integrated into the social system, meaning they are more centrally located with dense ties
Who are Early Adopters?
Represent environmental and skill antecedents that allow a person to accomplish the target behavior; the category prompt(s) include be able to do (skills)
What are Enabling Factors?
Can be administered via written surveys, telephone, face-to-face questioning, or the Internet; used to examine knowledge, beliefs, demographics, and behavior patterns, as well [as] the relationship among these factors
What are Questionnaires?
The number of connections in the network as a proportion of those possible
What is Density?
The degree to which a community is prepared to take action on a specific issue
What is Community Readiness?
These users' decision process is described as deliberate; they take time to evaluate the innovation's attributes; likely to adopt the innovation just before the average person
Who are Early Majority?
Come from others or the environment and promote the continuation or repetitiveness of the target behavior; the category prompt(s) include reminders
What are Reinforcing Factors?
Used to assess need, evaluate program outcomes, and understand behavioral antecedents; the direct recording of behaviors, events, or traits
What is Observation?
The tendency for people to have relationships with others who have similar attributes
What is Homophily?
Refers to the social resources and benefits that emerge from strong social ties or social cohesion and facilitate collective action
What is Social Capital?
These users participate as a result of peer pressure and/or sheer need; they merely conform which may provide economic advantage or emotional relief
Who are Late Majorities?
Represent cognitive and affective antecedents related to motivation or rationale for the target behavior; the category prompt(s) include know
What are Predisposing Factors?
This approach captures the best of both worlds; this is valuable in that data collection can verify key assumptions or fill in the gaps in understanding
What is Mixed-Method?
The spread of a behavior or trait from one person to another
What is Induction?
Name the theories that help to describe a community
What are
1. Social Network Theory
2. Diffusion of Innovations
3. Community Readiness?
These users tend to have fewer resources than other members of the system as well as fewer social ties; their decision to adopt can be lengthy and/or never occur
Who are Laggards?
Name the three columns of the PER Worksheet
What are Predisposing, Enabling, and Reinforcing Factors?
Name at least 3 common methods for assessing information about behaviors and behavioral antecedents
What are Focus Groups, Key Informant Interviews, Questionnaires, Observation, and/or Mixed-Method Approach?