Marketing
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Developing, promoting, and distributing products to satisfy the wants and needs of a customer is known as
What is Marketing
Any place buyers and sellers exchange goods, services, and some form of money is called the
What is marketplace
Which of the 4 p's does this describe? How/where a product will be distributed.
What is place
Which of the 4 P's does this describe? Setting and communicating the value of products and services. Setting the cost at the right level.
What is Price
Which of the 4 P's does this describe? Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product.
What is Promotion
Providing customers with the goods & services they want at a given cost is known as
What is Selling
All potential customers who will buy a product for personal use is known as a
What is Consumer Market
A catchphrase like "Save money, live better" used to increase brand awareness for a product/company is known as a
What is Slogan
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their
What is Target Market
THE 4 P's - product, place, promotion, price is also known as the
What is The Marketing Mix
What to make, how to package it, what brand name to use and what image to project defines which of the 4 P's?
What is Product
A symbol used to represent a brand or company is known as a
What is logo
A unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-Aid, Coke, Pepsi, Nike... is also called a
What is Brand
An ________ is a type of promotion used to get people to want to buy something.
What is Advertisement
A _________ is an individual who buys products or services for personal use and not for manufacture or resale.
What is a Consumer
A group of people or companies who want a product or service and are willing and able to buy it make up a
What is Market
Which of the following is not a form of advertising?
TV Commercial, Billboard or Weekly Sale Circular
What is All of them are forms of advertising
Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
What is Demographics
Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.
What is Decline
What are the 4 P's of the Marketing Mix?
What is Product, Place, Price Promotion
1.“Snap, Crackle, Pop”
2.“Have It Your Way”
3.“Just Do It”
These are all examples of
What is slogans/tag line
What P in the marketing Mix do these questions relate to?
-What is the value of the product to the buyer?
-What discounts should be offered to your customers?
What is price
Where does marketing take place for a business?
What is Everywhere
An individual who buys products or services for personal use and not for manufacture or resale is known as a
What is Consumer
What are the 7 P's of the Marketing Mix?
What is Product, Place, Price, Promotion, People, Process and Physical Evidence