SWOT Analysis
In SWOT, these are the things a company does well
What are strengths?
This is a recognizable graphic or symbol that identifies a company or product
What is a brand or logo?
This "P" refers to the specific group of people a company focuses its marketing efforts towards.
What is Target Marketing or Target Audience?
Segmenting a market based on age, gender, income or education level.
What is Demographics?
What is the primary goal of marketing: to satisfy the customer's _________ and _________________.
What are needs and wants?
These are external factors that a company could exploit to its advantage
What are opportunities?
This short catchy phrase is used to help consumers remember a brand
What is a slogan?
This "P" involves how much pays for a product, including discounts and credit terms.
What is price?
Segmenting a market based on where people live, such as city, state, or climate
What is Geographics?
This is the money left over after a business pays all its expenses.
What is profit?
These are internal factors that place a company at a disadvantage relative to others
What are weaknesses?
A brand that is owned and initiated by a manufacturer such as Nike or Sony
What is a National Brand?
This "P" includes the art of using persuasion and public relations to inform
What is promotion?
This type of segmentation looks at a consumer's lifestyle, values and personality traits
What is Psychographics?
This is a small, specialized segment of a much large market (e.g. "left-handed golfers)
What is a Niche Market?
These are external factors that could cause trouble for a business, like a new competitor or bad economy
What are threats?
This term refers to the legal protection of a brand name or symbol
What is a Trademark?
This "P" deals with moving a service or product from assembly or origin to get the product or service in the customers hands
What is Place?
Segmenting based on how often a customer uses a product or their loyalty to a brand
What is Behavioral Segmentation?
This term describes the path a product takes from the producer or manufacture to the consumer.
What is the distribution channel
The "S" and "W" in SWOT are considered these type of factors because they exist inside the company
What are internal factors?
When a company uses an existing brand name to launch a new or modified product in a new category
What is Brand Extension
Adding a warranty or unique packing to a physical item is an improvement to this "P"
What is Product?
This is the process of dividing a large, diverse market into smaller, more manageable groups
What is Market Segmentation?
The "Five Utilities" of marketing (form, place, time, possession and information) all aim to add this to a product
What is Value?