Intro to Marketing
To _______ a product is to inform potential customers that a product or service exists, and the results they should expect from using it.
a) Promote
b) Target
c) Link
a) Promote
A "durable" good is a product that:
a) Is consumed quickly
b) Lasts longer than 3 years
b) Lasts longer than 3 years
Like a Smart TV or a vehicle.
The Marketing Mix involves using the 4 P's. Which of the 4 P's of Marketing is MISSING from this list:
Product, P___, Place, P_______
Price; Promotion
Most modern-day companies try to build long-term relationships with customers by hooking them with:
a) TV advertisements
b) Subscriptions
c) Social media clicks
b) Subscriptions
Fun fact: advertisements that use (these) get up to 94% more views online than ads that don't.
a) Pictures
b) Great slogans
c) Convincing words
a) Pictures
The enterprise and pursuit of ideation, creation, communication, and delivery of profitable products and services to targeted customers for their benefit and society's benefit is what we call:
a) Selling
b) Marketing
c) Production
b) Marketing
A "non-durable" good is:
a) A good that lasts longer than 3 years.
b) A good that is quickly consumed.
b) A good that is quickly consumed.
Advertising your product on social media involves which "P" of Marketing?
a) Price
b) Product
c) Promotion
c) Promotion
What is the main difference between marketing today and marketing that took place more than 30 years ago?
a) Technology use.
b) Distribution channels.
c) Mass production.
a) Technology use.
Fun Fact: A study run by GoldSpot Media discovered recently that roughly 50% of clicks on mobile advertisement banners are the result of:
a) "Fat-fingering."
b) Eye-popping banner design.
c) Algorithms based on the person's buying behavior.
a) "Fat-fingering"
That's right! About half the time, people click on advertisements purely by accident.
What is a product?
Physical items or goods that a company sells.
A carton of Goldfish is an example of a:
a) Durable Good
b) Non-durable Good
b) Non-durable Good
Goldfish are purchased, and then eaten right away.
Place.
Companies were more worried about mass production and distribution during (this) marketing era:
a) Industrial Revolution
b) Sales Orientation
c) Relationship-building
a) Industrial Revolution
Fun fact: customers would rather watch a video featuring your product than read text about it. In fact ____% will watch your video, while only about 20% will read. Even if it's the exact same content.
a) 50%
b) 80%
c) 60%
b) 80%
The specific group of customers that is most likely to buy a certain product or service.
Name an example of a durable good.
(answers may vary)
* Durable goods are products that last longer than 3 years, like a gaming console or a pickup truck.
Companies monitor progress and analyze sales data all the time. What's the point of doing this?
To make sure they have the right Marketing Mix.
Persuading and influencing people to buy products started becoming a strategy during which Marketing Era?
a) Industrial Revolution
b) Marketing Orientation
c) Sales Orientation
c) Sales Orientation
According to the latest marketing data, the average potential customer will read at least ____ reviews before deciding to buy the product.
a) 6
b) 9
c) 11
c) 11
Businesses that embrace the marketing concept can start by doing what?
Analyzing and identifying customers’ wants and needs.
Mars is a private candy company that started in 1911, and still exists today. They make Snickers, Twix, and Milky Way bars. These are all ________ goods.
Non-durable
A non-durable good is a product that is consumed quickly. Within 3 minutes if they're anywhere in Ms. H.'s classroom :)
Name how a nonprofit organization, such as the local animal shelter, might use marketing?
To spread the word about a cause. Not to make money.
During the Marketing Orientation Era, more opportunities in marketing began to become available to which groups of people?
Women and minorities (such as African Americans, Hispanic/Latino people, and Native Americans).
In the 1970’s when the FedEx company was in debt, the founder managed to save the company by doing which of the following?
a) Borrowing money from his mother.
b) Investing 100 shares of the International Business Machines (IBM) company.
c) Flying to Vegas and winning big at a Blackjack table.
c) Flying to Vegas and winning big at a Blackjack table.